Real Sociedad turn to PTI Digital to drive enhanced mobile engagement and digital revenues

Spanish La Liga club, Real Sociedad, have agreed an initial one-year deal with PTI Digital as the club looks to digital platforms in the recovery from COVID-19.

Known for their work in digital and technology innovation and having recently qualified for the Europa League, the club have appointed PTI as their Official Digital Partner to build upon the foundations within their mobile app delivery. 

The deal will see PTI take on the management of the club’s official app, helping to enhance the fan experience in conjunction with driving new digital advertising and sponsorship revenues.

Through the Rover platform, PTI will work with Real Sociedad to bring in new brands and advertisers, build experiences and campaigns within the app for the “Txuri Urdin” Family and to support their activation and provide the analytics behind post-campaign reporting.

Real Sociedad become PTI’s first Spanish client, having launched in the market just last month.

PTI CEO, Mike Bohndiek, commented:

To work with a club who are widely recognised as one of the most innovative in La Liga from a digital perspective as our first client in Spain is a tremendous honour and showcases the dynamic nature of our service portfolio. Our team on the ground will take great pride in delivering to their needs.

Real Sociedad’s Chief Innovation Officer, Juan Iraola, commented:

For some time Real Sociedad have been looking at ways to drive new revenues using digital. In PTI, we have found a partner who can help us realise our vision in conjunction with our wider commercial and digital needs. We are excited to start this partnership which has significant potential to expand.

PTI are looking forward to bringing its unique technology and digital expertise to drive commercial revenues to the region, with the company already engaged with 70+ sports and entertainment clients, helping them to Activate Digital Engagement in three core ways:

• Advise, producing a digital strategy that delivers bottom line returns and technology roadmaps to activate digital outcomes
• Activate, ensuring technology enables smarter campaigns and sponsorship engagement
• Monetise, enhancing revenue streams and driving return from digital assets

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