Seattle Seahawks and Levy partner to elevate the FGH hospitality experience at CenturyLink Field

The Seattle Seahawks have announced that its in-house food and beverage company, First & Goal Hospitality (FGH), has partnered with Levy, the market leader in defining hospitality at major sports and entertainment venues and events, to manage operations at all facilities at CenturyLink Field.


Under the new partnership, FGH will continue to be the banner for hospitality during events at CenturyLink Field, CenturyLink Field Event Center and WAMU Theater, while Levy will manage day-to-day operations and bring its industry-leading operational resources and expertise. The move is part of various operational enhancements the stadium will undergo as part of a renewed focus on health and safety amid COVID-19, and will help safely deliver First & Goal’s hallmark league-leading hospitality.


David Young, Seahawks Senior Vice President of Business Operations, and General Manager, CenturyLink Field, said:

We are excited to partner with Levy to build off of the success we have had with FGH over the last three years. The partnership will allow us to focus our efforts on continuing to provide an innovative, world-class food and beverage experience for our guests, while allowing Levy to leverage their global network and industry best practices to ensure we are offering the safest food and beverage experience possible.


Levy brings added resources and operational excellence from its broad portfolio of major venues across sports and entertainment. That includes partnerships with nine NFL stadiums, as well as iconic events like the Kentucky Derby, Grammy Awards and US Open Tennis Championships, where Levy has crafted many of the most well-known hospitality experiences.


Andy Lansing, President and CEO of Levy, said:

Few moments can match the energy and passion of a game with the 12s. First & Goal Hospitality is a beloved member of the Seahawks family, and has been creating memorable game days for the 12s over the past three years. We share the same vision as First & Goal Hospitality, and that is to provide innovative, sustainable experiences rooted in the Pacific Northwest’s legacy for incredibly local and inventive food, beverage and hospitality. Together with the Seahawks, we’ll strengthen the unique and desired experiences that First & Goal Hospitality has been delivering so it will be enjoyed by fans for years to come.


The strategy and day-to-day operations will be a true collaboration between First & Goal Inc. and Levy, and current team members will remain under the First & Goal brand as employees of Levy.


First & Goal Hospitality launched in 2017 and has been nationally recognised for its unique and sustainable hospitality programs that highlight various local cuisines and incorporate neighbouring restaurants to concession offerings on gameday.


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The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focused on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence – will be a hybrid affair, with the physical event, being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, to be virtualised to ensure no one misses out!



ALSD International 2020 – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, as well as numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




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