ALSD International: Bringing the industry back together

With the UK government having confirmed that mass participation events, including conferences and sports, can recommence as of October 1, ALSD International is set to be the first industry event back. The physical edition – being held in the recently redeveloped Main Stand of Liverpool FC’s Anfield Stadium – will be fully virtualised, ensuring a high level of interactivity for both in-person and remote attendees.


With the English Premier League (EPL) 2020/21 season’s fixtures now confirmed, the October 12-13 dates for the 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – fall at an opportune time, with the Premier League taking a break between the October 3 and October 17 games.


Over the course of the two days, high-level executives from clubs & teams, stadia & arenas, sports & live entertainment venues, leagues & federations, architecture & design firms, producers & suppliers, will be provided with a much-needed and long-awaited opportunity to come together (physically and virtually) to discuss not only how to increase revenue through new builds, renovations, service expansions and the latest technology, but also how to reopen safely and successfully, taking heed of the lessons learned over the course of the last six months.


Just as the industry has had to evolve, so has the conference and events sector, with ALSD International 2020 to be a ‘hybrid’ affair, welcoming both physical and virtual attendees.


The two-day event will feature the usual high-level conference, exhibition hall showcasing the latest products, services and solutions, numerous networking events and special behind-the-scenes tours of Anfield, Everton’s Goodison Park and M&S Bank Arena Liverpool, but now be complemented by an industry-leading, innovative, virtualisation platform, which will ensure that both in-person and remote-access attendees are catered for, from the streaming of conference sessions to virtual networking lounges and Organisers TV running programming specifically tailored to attendees needs.



Conference topics

The comprehensive conference programme will cover a wide range of industry-specific topics, including:


  • Reopening with Confidence
  • Growing the Revenue Stream: What Adds Value to the Bottom Line
  • The Big Event: How to Maximise Your Value
  • The Future of Premium Seating
  • Top Successes in Sponsorship Activation
  • Realising the Dream: How to Build New & Renovate Premium Facilities to Optimise ROI
  • Preparing for Takeoff: Dive into the Latest Projects & Learn What’s Right for Your Venue
  • Tech Talk
  • Lessons Learnt
  • Suite Dreams: The transformation of Anfield Stadium
  • The Reimagining of Everton’s Goodison Park & Update on Bramley-Moore Dock


As a new-normal event benefitting from both physical and virtual elements, attendees will be assured of not only optimised opportunities to knowledge-share, network and do business over the course of the two days, but now long after the physical event’s conclusion, with the microsite to offer a wealth of information, all available at the touch of a button.


Stellar lineup

The high calibre speaker lineup reads like a veritable Who’s Who, boasting industry professionals including (but not limited to):


  • Billy Hogan, Managing Director & CCO, Liverpool FC
  • Alan Gilpin, COO, World Rugby
  • Borja Gonzalex Bilbao, Stadium Business Manager, Athletic Club
  • Luca Scafati, Director, Business Operations, EuroLeague Basketball
  • Matt Roberts, Director of Research & Insights, Formula 1
  • Robin Gollbach, Head of Business Development, FC Bayern Munich Basketball
  • Guy Dunstan, Managing Director Arenas, NEC Group
  • Marshall Glickman, CEO, G2 Strategic
  • Shawn Doss, Executive Vice President, Elevate Sports Ventures
  • Rob March, Head of Commercial, Chester Race Company
  • George Vaughan, Head of Technology, Ascot
  • Une Marijke Jurkstaite, Ticket Sales Director & Chief Business Officer, BC Zalgiris Kaunas
  • Rob Paddon, Venue Sales Director, Fulham FC
  • Andrew Billingham, Managing Director, YTL Arena Bristol 
  • Liz Pattinson, Head of Capital Projects & Estate Development, Ascot
  • Danny Macklin, CEO, Leyton Orient FC
  • Tom McCann, Premium Experience & Venue Director, Arsenal FC


State Of The Industry

Hunden Strategic Partners (HSP), a full-service global real estate development advisory practice, will be providing attendees with a comprehensive State Of The Industry presentation, which was a major highlight of the 2019 event, detailing both recently completed, as well as planned sports & live entertainment projects across Europe and wider afield.


Known for its stadium industry expertise and leadership in feasibility studies, HSP assessed more than 400 sports facilities worldwide, including football (soccer), rugby, cricket and Formula 1, for its SOTI address at the 2019 edition held at Croke Park Stadium in Dublin, Ireland.


Secure your place NOW

Due to the social distancing requirements that will be in place at Anfield, there will only be a limited number of physical tickets available for the 2020 event, and with the specially-discounted Early Bird tickets going fast, make sure to book your place sooner rather than later to avoid disappointment. Click here to register.


NB: Once the new microsite goes live, which should be within the next 2-3 weeks, attendees will be able to create their own profile pages, and begin networking, knowledge-sharing and doing business before the event even gets started. It’s a whole new world!


Main image, top: KSS designed the new Main Stand and its concourses at LFC’s iconic Anfield Stadium


#Anfield #arena #hospitality #LFC #sportsbiz #SportsHospitality #stadia #StadiumDesign


The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focused on increasing revenue via new builds, renovations, service expansions & technology – will be a hybrid affair, with the physical event, being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, to be virtualised to ensure no one misses out!



ALSD International 2020 – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena, as well as numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




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