ALSD VIRTUAL PANEL: What to Do When the Games Stop

In the Association of Luxury Suite Directors’ maiden voyage of virtual panels, the ALSD tapped Cincinnati Reds’ Chris Bausano, Atlanta Hawks/State Farm Arena’s Ben Brown and Sacramento Kings’ Justin Petkus to share their insights into sales, service and leadership during the early days of closures and uncertainties created by COVID-19.


We’re all out there searching for answers right now. Problem is, there aren’t always answers available to find given the unprecedented nature of COVID-19 and its grip on the sports and entertainment world, and the wider world at large. But we’re far more likely to find answers if we explore problems together. So the ALSD has added a new content arrow to their quiver – virtual panel discussions, which they call “Solutions for a Shutdown”; a weekly video series of tips, tactics and best practices to successfully navigate the present climate.


In this first episode, the ALSD offers actionable ideas for how to best manage and service staff, clients and prospects in the current health and economic crisis.


Panellists Chris Bausano, Director of Premium Sales & Service, Cincinnati Reds, Ben Brown, Director of Suite Sales, Atlanta Hawks/State Farm Arena and Justin Petkus, Vice President of Ticket Sales & Services, Sacramento Kings share their insights with Jared Frank, EVP/Publisher, ALSD.


Let’s not waste this time, but use it as a moment to reflect, evaluate, improve and unite. Here’s how three teams from various leagues, geographies and market sizes are being intentional about growth and moving their businesses forward, while engaging constituents with empathy.


Introductions/Housekeeping Notes: 0:16

The Current Mentality of Reps in a WFH World: 7:16

How to Best Communicate and Collaborate with Staff: 9:58

MTV Cribs Adaptations/Virtual Happy Hours: 12:53

How to Keep Staff Hungry and Motivated – Hawks University: 14:33

Revisit Projects Previously Put on the Back Burner: 19:28

What Do You Want Your Coronavirus Story to Be? 22:24

Creative Communications and Wellness Touches with Premium Clients: 25:10

Prospective Businesses/Industries Less Impacted by COVID-19: 27:48

To Refund or Not to Refund: 34:24

The Kings’ Relief Efforts with a Grocery Store Chain Partner: 42:37

How Are You Measuring Success? 45:08


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#arena #sportsbiz #sportsentertainment #SportsHospitality #sportsindustry #Stadia


The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, and will examine how to increase revenue through new builds, renovations, service expansions and technology. NB: ALSD International 2020 will feature physical and virtual elements to ensure that no one misses out!



The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




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