Ulster Rugby makes major investment in Kingspan Stadium matchday experience

Following a six-figure investment by Ulster Rugby, visitors to Kingspan Stadium will now benefit from a range of state-of-the-art facilities.


The upgrades – which include new digital turnstile scanners, LED floodlights, two High Definition big screens, the latest audio-visual technology in the A&L Goodbody Premium Lounge, along with an improved queuing system and an increased number of contactless terminals for the many on-site bars – are all designed to enhance the matchday experience for spectators at the 18,000-capacity sports arena.


Of the investment, Ulster Rugby Chief Executive, Jonny Petrie said:

We have made a significant investment in improving the matchday experience at Kingspan Stadium because we want to make it the place to be in Belfast on match nights.


Kingspan Stadium is widely regarded as one of the finest rugby stadia in Europe, with our plans for ongoing investment in the months and years ahead demonstrating our commitment to providing a great experience, whether it’s your first time visiting or you’re a seasoned supporter.


On arrival, visitors to the stadium will be greeted by new ticket scanners at the turnstiles, which have been installed by Ulster Rugby in partnership with Ticketmaster. Set to bring the latest in digital ticketing technology to Kingspan Stadium, the machines will improve ease of use and stadium security.


Ulster Rugby’s investment in four new LED floodlights, as well as two new big screens at Kingspan Stadium will be a noticeable difference for spectators


Working with USA company Musco Lighting and Cork-based, Sherry Electrical Ltd, the investment in four new LED floodlights will also be a noticeable difference for spectators and our various media and broadcast partners. With an increase in light intensity of almost 50% to 1200 Lux, the new lights will significantly reduce energy use and increase efficiency.


The installation of two new ScannerVision ‘big screens’ brings further technological upgrades to the stadium with each 8.6m x 5m screen – used to display matchday information, club and partner content, live game footage and score updates – the equivalent in size to 90 household 42” TV screens.


Visitors to the A&L Goodbody Premium Lounge, both on matchday and for in-stadium conferences and events, will benefit from a new integrated, state-of-the-art audio-visual system installed by Ballymena-based, Absolute Technologies.


To complete the upgrades, venue partner Mount Charles has introduced floor graphics, along with an increased number of contactless terminals for payment, within the many on-site bars to improve efficient customer queuing – which has already reduced waiting times on match nights by an average of 40%.


With Ulster Rugby competing in the Guinness PRO14 and the Heineken Champions Cup, the enhanced matchday experience is sure to be a welcome addition.


Author: Robyn McMurray


Images, courtesy: Ulster Rugby


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Ulster Rugby’s Head of Commercial was joined by the likes of Connacht Rugby’s CEO, Real Mallorca’s CEO, RSC Anderlecht’s CFO, AC Milan’s Corporate Hospitality & Ticketing Manager, YTL Arena Bristol’s Managing Director, Madison Square Garden’s SVP – Premium Hospitality Sales & Service, Everton’s Head of Hospitality & Sales and Manchester City’s Head of Sales & Business Development at the 2019 edition of ALSD International.



The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being held at Liverpool Football Club’s iconic Anfield stadium this October 12-13. The event will include a high level conference focused on how to increase revenue through new builds, renovations and service expansions, as well as behind-the-scenes venue tours, networking events and an exhibition showcasing the latest products, services & solutions.


#ALSDInternational – Europe’s leading event for the Premium Seat & Hospitality sector


#Hospitality #PremiumSales #PremiumSeating #SportsHospitality






#sportsvenuebusiness – the leading platform for sector news, views & developments




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