Edgbaston set to be first UK venue to offer family-oriented hospitality for major match cricket

Ahead of another action-packed summer of cricket in 2020, Edgbaston, in partnership with official hospitality provider Keith Prowse, have confirmed the launch of a new, family-oriented package.


This makes Edgbaston the first UK cricket venue to offer a child-friendly hospitality option at major match day cricket.


This new bundle, containing one adult and one child place, will be available for all weekend days of major matches at the stadium in 2020, with a 25% discount on an under 16s place.


The family package is available to purchase now for Day 2 & Day 3 of the West Indies Test match, Ireland ODI and Vitality Blast Finals Day by visiting the Keith Prowse website.


This package will be available to purchase in the Experience Club, an informal, affordable way of soaking up the electric Edgbaston atmosphere with an incredible view of all the action.


Edgbaston, in partnership with Keith Prowse, have confirmed the launch of a new, family-oriented package; that will make Edgbaston the first UK cricket venue to offer child-friendly hospitality at major match day cricket


The Experience Club provides the perfect setting for the whole family with an interactive Game Zone, including VR fun and driving simulators, offering a great addition to the on-field entertainment. This packages also incorporates relaxed, street food style dining with an extensive range to cater for all.


Chief Operating Officer at Edgbaston Stadium, Craig Flindall said:

Following a historic year of cricket in 2019, we have been looking at new ways we can engage with cricket fans, of multiple generations, and create new opportunities to experience cricket at the highest level.


We’ve seen more and more children and families attend matches at Edgbaston and many have already experienced hospitality in one of our suites.


Now with the introduction of the first family-oriented hospitality package at a UK cricket venue, we hope it will encourage more families to take up the opportunity to experience world-class cricket in a fun, friendly and relaxed environment.


The addition of the inaugural season of The Hundred in 2020 will bring a fast-paced, fresh way to watch cricket and allow Edgbaston to further create a family-friendly premium experience package. The aim will be to create an event that can be enjoyed by multiple generations and engage a varied audience with the game of cricket.


Edgbaston are set to host five Birmingham Phoenix home games throughout July and August. Further details on all premium, experiential packages will be released in early 2020.


1st Investec Test between England and West Indies at Edgbaston on August 17, 2017 in Birmingham, England


Images, courtesy: Edgbaston


ALSD International – Europe’s one & only event dedicated to the Premium Seat & Hospitality sector – is organised and delivered by Sports Venue Business (SVB) in conjunction with the 30-year-old Association of Luxury Suite Directors (ALSD). The 2019 edition welcomed 270+ high-level decision-makers from across the Americas, Europe, the Middle East and Russia. Check back soon for details on the 2020 edition and hear how ALSD International is set to transform from a once a year event to a 365 community…


#SportsHospitality #Hospitality #PremiumSales


#ALSDInternational – Europe’s one & only event for the Premium Seat & Hospitality sector




#sportsvenuebusiness – the leading platform for sector news, views & developments 

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.