ALSD International, Europe’s leading Premium Seat event, is heading to Croke Park

ALSD International – Europe’s leading conference and exhibition for the Premium Seat sector – is coming to Croke Park, Europe’s third largest stadium, in the beautiful city of Dublin, Ireland, this October 28th and 29th. 


All aspects of this dynamic niche, from architecture and design, through to VIP access, innovative technology, products, solutions and fit-outs will be dissected and discussed by a variety of high calibre experts at the second edition of this industry-leading event.


For 2019, attendees will benefit from a comprehensive conference program, during which they will hear insights from a range of the sector’s industry leaders, as well as from technical tours and networking events at Aviva Stadium, the 50,000-seat home of the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU), and Croke Park Stadium, the 82,300-seat home of the Gaelic Athletic Association (GAA), with a tour of the 9,000-seat (13,000-capacity fully standing) 3Arena also in the works.


With a capacity of 82,300, Croke Park is not only the largest sporting arena on the island of Ireland but also the third largest stadium in Europe, it also boasts world-class conference and events facilities, all run by the award-winning Croke Park Meetings & Events team


The inaugural ALSD International event was held in London last October and was a resounding success, with some 251 registered attendees, 60+ high-level speakers, 30+ industry-leading exhibitors and sponsors, and a comprehensive conference program. In addition, some 120 attendees took part in behind-the-scenes tours and networking events at Wembley Stadium, The SSE Arena Wembley and Fulham FC’s Craven Cottage.


The high-level delegates in attendance included AS Roma, AC Milan, Arena Riga, Chelsea FC, Saku Arena, D.LIVE, Tottenham Hotspur FC, Van Wagner Sports & Entertainment, Red Bull Racing, Jacksonville Jaguars, Manchester City FC, Manchester United FC, Real Madrid, TAURON Arena, The O2 Prague, Stockholm Live, Barclaycard Arena Hamburg, Scottish Event Campus, AFL Architects, The Sports Consultancy, Connacht Rugby, Sportsdigita, Madison Square Garden and Valhalla Tickets.


60+ industry leaders provided valuable insights and shared key learnings at ALSD International 2018. Click on the image above to watch this panel session


Speaking about ALSD International 2018, Tom McCann, Head of Premium Sales, Service & Operations at Arsenal Football Club / Emirates Stadium, said:

At ALSD International, there was a particularly good mix of US, UK and European input, with great content and case studies, without a sense of ‘The US does it best’. It was really well positioned and I’m looking forward to the next edition in Dublin this October.


Brian Mahony, Head of Commercial and Marketing at Connacht Rugby, who themselves have a brand new, 12,000-seat stadium project in the offing, said:

We found the ALSD International conference to be incredibly informative and relevant for Connacht Rugby. Listening to some of the global leaders in premium seating sales present their experiences, networking with all the international attendees and the behind-the-scenes tours of Wembley Stadium, The SSE Arena Wembley and Craven Cottage, all contributed to a very positive experience.


Russell Cox, Senior Business Development Manager at Goodwood, said:

I wanted to personally say a huge thank you. The ALSD conference was fantastic and you certainly created something very special for the inaugural UK conference. I hope it becomes an annual event now…!


The comprehensive conference program featured a stellar speaker lineup of high calibre industry executives from entities including The FA Group, Real Betis Balompie, Ahoy Rotterdam, Johan Cruijff ArenA, Edgbaston/Warwickshire CCC, Croke Park/The GAA, STAPLES Center, AEG, IMG, Maple Leaf Sports & Entertainment Partnership, The O2 London, SCAU, HOK, KSS, Ashton Gate Stadium/Bristol Sport, Elevate Sports Ventures, San Francisco 49ers, BLUEROCK Sports & Entertainment and the Rugby League World Cup 2021.


Al Guido, President of the San Francisco 49ers and CEO of Elevate Sports Ventures, gave the Opening Keynote at ALSD International 2018 in London


The exhibition hall showcased the very latest innovations, solutions, products and technologies, from the likes of 3D Digital Venue/Mobile Media Content, Camatic Seating, Cedar Packaging, IHS Global Alliance, IronHide Seating Solutions, Ecoprod/Urimat, Ferco Seating, Verteda, SoccerLease, Fund Raisers Sports, Levy Restaurants, Portview Fit-Out, Recreational Systems Europe, Restaurant Design Associates and Smart Buffet Ware.


From an exhibiting company’s point of view, Steven Lowing, Business Development Manager at Verteda Ltd said:

Great to see old and new faces at ALSD International. Very interesting speakers and discussions taking place around the changing landscape of venues. Also, exciting times for Verteda working with these venues.


Founding Partners included AVIXA, Elevate Sports Ventures, Levy Restaurants and The Parker Company, along with sponsors 1HUDDLE, 3D Digital Venue, Fund Raisers Sports, HOK, IHS Global Alliance, iSix, Metropolitan Strategies, Livestyled, Soccerex, Spring and Wavework.


Adam Goodyer, CEO at LiveStyled, an ALSD International 2018 sponsor, said:

It’s hard to believe it was the first ALSD event of its kind in London, it felt like an established must-attend event. In my view, delegates included some of the best minds in the sports and entertainment industries and I enjoyed the opportunity to meet in the variety of formal and informal settings. It was a pleasure to be a part of the event, I hope the audience at my panel on venue technology found the discussions insightful. All that’s left to say is a big thank you to the team at ALSD International for putting on such a professional and fun event. I look forward to seeing everyone back next year.


The 2019 event is once again being delivered by the Association of Luxury Suite Directors (ALSD) – organisers of the annual ALSD Conference & Tradeshow in the United States, which regularly attracts 120+ exhibitors and 1,500+ attendees – in cooperation with Sports Venue Business (SVB).


Industry leaders, such as Wavework and 3D Digital Venue, are just some of those already confirmed to sponsor the 2019 event once more.


Check out the 2018 ALSD International event highlights by watching the video below…



Main image (top): 9 September 2001; A general view of Croke park. Tipperary v Galway, All Ireland Senior Hurling Final, Croke Park, Dublin. Picture credit; Pat Murphy / SPORTSFILE


To secure your place at ALSD International 2019, which is being held at Croke Park Stadium in Dublin, Ireland, this October 28-29, simply click on the image below…



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