Europe’s first Premium Seat event, ALSD International, gets set to touchdown in London

Some 200+ attendees from clubs & teams, stadia & arenas, leagues & federations, architecture & design firms, producers & suppliers, will be touching down for Europe’s first Premium Seat event, ALSD International, taking place at the Amba Marble Arch Hotel in Central London next week, October 10-12.


More than 60+ industry professional speakers will be sharing their insights at ALSD International, many of whom are responsible for ongoing developments at their own venues, including Mark Kelly, Managing Director at Ashton Gate Stadium, which just this week unveiled a GBP£100m development of the stadium site to include a 4,000-capacity sports and conference centre, and Ramón Alarcón, Director & General Manager of Business at Real Betis, who will further increase the investment made in their Benito Villamarín stadium with the construction of a terrace in the main grandstand and the remodelling of the VIP boxes to increase the billing for hospitality.


Ramón Alarcón, Director & General Manager of Business at Real Betis, is one the 50+ expert speakers taking part in ALSD International. The club will further increase the investment made in their Benito Villamarín stadium with the construction of a terrace in the main grandstand and the remodelling of the VIP boxes to increase the billing for hospitality


The Home of Football

Proceedings will kick off on Wednesday evening with a very special and most apt, behind-the-scenes tour of the latest VIP lounges, corporate hospitality and Premium GA offerings at Wembley Stadium, the Home of Football, sponsored by Delaware North, followed by a networking reception in the brand new Empire Bar & Grill at The SSE Arena Wembley, sponsored by Levy Restaurants
ALSD International will kick off at the Home of Football, Wembley Stadium. Charlene Nyantekyi, General Manager, Club Wembley, The FA Group, is one of the 60+ speakers
Following the behind-the-scenes tour of Wembley Stadium, the 200+ attendees will be treated a networking reception in the brand new Empire Bar & Grill at The SSE Arena Wembley

Getting down to business

The conference and exhibition program proper will commence then on the morning of Thursday October 11, with a networking event that evening sponsored by LiveStyled and Wavework aboard a Thames Clipper and London Bus on route to a very special tour of Fulham FC’s Craven Cottage, with drinks and canapés kindly supplied by Delaware North.
Attendees will be treated to a very special networking reception on the evening of Thursday 11th October, commencing with a London Bus ride from the hotel to Westminster Pier where they will alight a Thames Clipper on route to Fulham FC’s Craven Cottage for a behind-the-scenes tour and presentation by Chief Revenue Officer, Casper Stylsvig

High-level conference program

The comprehensive conference program features a stellar speaker lineup, with 60+ high-level executives from The FA Group, Club Wembley, Ascot Racecourse, Real Betis, Arsenal FC, Twickenham/The RFU, Canadian Football League, Madison Square Garden, NEC Arenas, Ahoy Rotterdam, Maple Leaf Sports & Entertainment, Johan Cruijff Arena, Warwickshire CCC (Edgbaston Stadium), Croke Park Stadium (The GAA), STAPLES Center, The O2 London, SCAU, HOK, Populous, KSS, Portview Fit-Out, Ticketmaster, Ashton Gate Stadium/Bristol Sport, Levy Restaurants, Delaware North, AXS, Elevate Sports Ventures, San Francisco 49ers and the Rugby League World Cup 2021, among others. Check out the full speaker list online at:
Jon Dutton, CEO, Rugby League World Cup 2021, will be taking part in a Pro Super League Panel alongside the Canadian Football League and will also be giving the Closing Keynote Speech. Picture by Simon Wilkinson/ – 19/06/2018 – Rugby League World Cup 2021 “Inspired By” Launch Event, The Mansion House, City of London

The interactive conference sessions and workshops will include such topics as “Stadia 2:0 – Strategic Designs & Innovative Upgrades”, “Leveraging Technology for Enhanced Premium Amenities & Hospitality – Presented by LiveStyled”, “Renovate with Success: The ROI of Venue Transformations”, “Innovations in Hospitality”, “Trends & Advancements: Premium Seating in Today’s Venues”, “Adding Value & Exclusive Access to the Traditional Premium Ticket”, “Creating a Winning Service Culture” and “Future Trends in Stadium & Venue Design”.
ALSD International is being delivered by the 29-year-old Association of Luxury Suite Directors (ALSD) in cooperation with the European Arenas Association (EAA), and Sports Venue Business (SVB), with Founding/Presenting Partners AVIXA, Elevate Sports Ventures, Levy Restaurants, Ticketmaster and The Parker Company, along with sponsors 1HUDDLE, 3D Digital Venue/Mobile Media Content, Fund Raisers Sports, i6ix, IHS Global Alliance, Livestyled, Metropolitan Strategies, Soccerex, Spring and Wavework
Just some of the 60+ industry expert speakers at ALSD International

Runners & riders

Those that will be showcasing their innovative products, services and solutions in the exhibition hall include 3D Digital Venue/Mobile Media Content, Camatic Seating, Cedar Packing, Ecoprod/Urimat, Ferco Seating, Fund Raisers Sports, IHS Global Alliance, IronHide Seating Solutions, Levy Restaurants, Mondo Stadia, PanStadia & Arena Management, Portview Fit-Out, Restaurant Design Associates (RDA), Smart Buffet Ware, Restaurant Design Associates (RDA), Sports Venue Business (SVB), Stadia, SoccerLease and Verteda.
In terms of who will be in attendance, there are a large number of delegates already confirmed, including AS Roma, AC Milan, Connacht Rugby, Chelsea FC, Everton FC, Real Madrid, FC Barcelona, TAURON Arena, Altice Arena, Scottish Event Campus, The SSE Hydro, D.LIVE, Barclaycard Arena Hamburg, Manchester City FC, Manchester United FC, Fulham FC, Saracens RFC, Wasps Rugby, Maple Leaf Sports & Entertainment, Madison Square Garden, Saku Arena, Stockholm Live, Arena Riga, TAURON Arena, Red Bull Racing/Red Bull Technology, Wembley Stadium, The FA Group, IMG, AEG, Sodexo, Levy Restaurants, Delaware North, The O2 London, The O2 Prague, AFL Architects, CAA ICON, The Sports Consultancy, Sportsdigita and Valhalla Tickets, to name but a few, with more delegates/delegations confirming every day.
To secure your place at this must-attend event for the Premium Seat sector, click on the banner below or email Katie McIntyre, Executive Director, ALSD International, at: for more information.

#ALSDInternational – Europe’s first Premium Seat event

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