ROI: How to deliver revenue optimisation via Premium Seat offerings

We’re witnessing a rise in the redevelopment and refurbishment of sports venues, with additions like Tunnel Clubs and dining experiences, as clubs/venues employ innovative design concepts and clever stratifications of their Premium Seat offerings to deliver significant returns. 


As the Premium Seat sector continues its ascent, with many European clubs and venues now sporting an array of offerings, and following continued to pressure to bring North American know-how and success stories to the region, the Association of Luxury Suite Directors (ALSD) and European Arenas Association (EAA) have teamed up to present Europe’s first Premium Seat show, ALSD International, which will be held in London this October, 11-12.


This high-level conference, which will feature interactive workshops and in-depth panel sessions with a stellar speaker lineup of industry experts from across the world, will examine premium seating and how to increase revenue with new builds, renovations, service expansions and new F&B offerings. (Check out the latest conference program, including speaker details by clicking here or check out the below to see this for yourself; note, this is subject to change):



Industry leaders showcase

Partners for the event include Founding Sponsors, AVIXA™ (Audiovisual and Integrated Experience Association) and The Parker Company, as well as sponsors Elevate Sports Ventures, Levy Restaurants, SpringIHS Global Alliance, LiveStyled, Soccerex and Wavework.


The exhibition hall will showcase the very latest innovations, solutions, products and technologies, from the likes of 3D Digital Venue/Mobile Media Content (MMC), Camatic Seating, Cedar Packaging, Ecoprod/Urimat, Fund Raisers Sports, IHS Global Alliance, IronHide Seating Solutions, VertedaSmart Buffet Ware and The Product People.


Complementing the conference program will be interactive panel sessions, as well as Sales Boot Camp workshops to help your staff optimise their revenue generation.


Both days will be rounded off in style with a very special evening networking event and venue tour.


Just some of The O2 London’s newest premium offerings. Courtesy: The O2 London/AEG 


NB: The delegate rate of £699 includes a gift bag, access to all conference sessions, workshops, exhibition, networking events and venue tours, plus breakfast and lunch at the show hotel on both days, as well as drinks and canapés at the evening receptions. Through this duo of very special venue tours and networking receptions, attendees will get to meet with their peers that can be invaluable to their organisation’s planning. And in the panel discussions and team presentations, participants will hear from who’s doing it right and how. (NB: Specially-discounted rates for clubs/teams/delegations are available.)


Sales Boot Camp 

Successful premium seat sales programmes do not happen by accident – they are the result of careful planning, targeting, management and training…and this is where the specially-tailored Sales Boot Camp workshops, being delivered by a host of industry experts who have all secured huge successes at their own venues, will come into their own.


Insights from those doing it right, explaining how they reached their target market to achieve sell out, together with tips from industry insiders who have delivered sales training for teams/venues across the globe, along with practical advice on sales techniques and training/coaching tips for sales managers, will ensure the Sales Boot Camp workshops are a must-attend for all club and venue sales/commercial executives, where they can come together in a facilitated environment to share ideas, challenges and solutions.



With high-end and mainstream hospitality remaining a defined market on the ascent in Europe, make sure to secure your place at this conference about extending the fan experience and offering more opportunities, both inside and outside the venue walls, by simply clicking on the ALSD International banner below…



Main image (top): The One Twenty at Wembley Stadium, England’s national stadium, sets a new benchmark in sports hospitality, and is an exclusive lounge/restaurant facility for a limited number of members and their guests linked to the “best in the house” half way line seats. Image, courtesy: KSS


Sports Venue Business (SVB) is proud to be an Official Media Partner for ALSD International, with SVB CEO, Katie McIntyre, Executive Director for the event and interviewer for the session with the San Francisco 49ers/Elevate Sports Ventures’ Al Guido.


#ALSDInternational – Europe’s first Premium Seat event!


#SportsVenueBusiness – keeping you in the know!

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