Tottenham Hotspur’s New Spurs Stadium to deliver unrivalled fan experience

Tottenham Hotspur has selected Daktronics (NASDAQ-DAKT) to provide new LED video and ribbon displays for the new stadium in London.


Four main video displays totaling more than 1,000 square metres, two façade displays and three tiers of ribbon displays will be installed at the New Spurs Stadium later this year.


Matthew Collecott, Director of Operations, Tottenham Hotspur, said:

We are pleased to add Daktronics to our roster of world-leading suppliers, as specialists in large LED video displays and digital ribbon boards.  We have pushed them to deliver something that will truly set us apart and these installations will play a significant role as part of our commitment to setting a new standard in fan experience in sports and entertainment.


Tottenham Hotspur is committed to driving innovation and using modern technology, including these new Daktronics displays, to deliver an unrivalled fan experience inside the new 62,062-seat stadium, the largest of any football club in London.


Daktronics President & CEO, Reece Kurtenbach, said:

We’re extremely proud to partner with one of the most storied football clubs in England. The video displays and LED technology in this stadium is sure to create an amazing atmosphere for fans and players alike. We’re excited to see the stadium open later this year.


The two south end displays will each encompass 325 square metres and the two north end displays will each encompass 190.7 square metres. Two additional displays in the south west and south east will measure 178.9 square metres. Each main display will feature 13HD pixel layouts to bring excellent image clarity and contrast to fans in every seat.


Each main video display will feature variable content zoning allowing each to show one large image or to be divided into multiple windows to show any combination of live video, instant replays, statistics and match data, graphics and animations, and sponsorship messages.


The three tiers of LED ribbon displays will deliver fan engagement through the event-day experience.


It is the first time three sets of ribbon displays have been featured inside a stadium in the United Kingdom. The upper and middle tier ribbons will run from the east to west stands through the north stand. The upper measures 387 metres long, while the lower measures 348 metres long. The suite tier ribbon will be split into two runs along the east and west stands measuring 122 metres long on the east and 105 metres long on the west.


About the New Spurs Stadium

Set to open this October, London’s largest capacity football club ground will feature a world ‘first’ in the form of a dividing double sliding pitch; with one natural grass field for Spurs’ home fixtures and an artificial surface underneath that will be multi-use and capable of hosting NFL matches – with the Seattle Seahawks to take on the at the Oakland Raiders at the new stadium this October. This innovation also provides the change in height that enables the front row of the seating bowl to have perfect sightlines for both codes. The inclusion of the synthetic pitch also adds to the overall flexibility of the stadium, allowing the Club to host a range of sports, concerts and events throughout the year.


Spurs set Populous the challenge of revolutionising modern stadium design. As part of a major regeneration of the area, the Club’s vision is to create a thriving and exceptional sports, leisure and entertainment destination in Tottenham. The new ground, being constructed by Mace, will deliver a world-class venue capable of hosting two elite football codes, facilities with benefits for the local community, and will create the most intense and atmospheric place to watch football in Europe.


Although the original planning approved a seating capacity of just over 61,500, the Club applied to Haringey Council to increase that to 62,062.


To see recently revealed images showing how the new stadium will look, take a ‘virtual’ look around the stadium and to find further details on the type of fan experience that can be expected, click here.


For more stadium updates – including six live cameras and five time lapses – go to THFC’s dedicated new stadium website HERE.


About Tottenham Hotspur Football Club (THFC)

Founded in 1882, Tottenham Hotspur Football Club (THFC) has a tradition of playing an entertaining and attacking style of football. The team has achieved five top-five English Premier League (EPL)  finishes in the past seven seasons and has a multi-national squad of players.


The club also has:

  • A global following in excess of 400 million, with strong supporter bases across the UK, the USA, China, Asia and Southern Africa, including more than 100 Official Supporters Clubs worldwide
  • Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA) – one of the world’s leading providers of insurance services
  • A newly-built state-of-the-art training centre with advanced plans for a new world-class stadium development that will sit at the heart of a major regeneration for North London
  • An award-winning Foundation that has created over 2.5 million opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes


Image, courtesy: THFC


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