AVIXA to expand industry awareness through partnership with ALSD

AVIXA™ (Audiovisual and Integrated Experience Association), have announced a strategic partnership with the Association of Luxury Suite Directors (ALSD) that will raise awareness of the fan engagement benefits created by integrated audiovisual experiences in stadium and arena design.


The agreement represents an expansion of AVIXA’s ongoing initiative to increase industry awareness across a variety of markets.


AVIXA Chief Executive Officer, David Labuskes, CTS®, CAE, RCDD, said:

AVIXA is engaged in a multi-year effort to raise awareness of the transformative impact of integrated audiovisual experiences in a range of customer segments. Last year, we launched the initiative with programs in the retail, hospitality, higher education and banking channels. Now we’re engaging the sports venue and arena channel in order to demonstrate to team and venue owners, architects and designers that the way to create a more compelling fan experience is through the integration of audiovisual solutions. Our partnership with ALSD will enable us to reach sports thought leaders in ways that will increase business for all AVIXA’s members.


As part of the partnership, AVIXA will host panels and roundtable discussions at the 2018 ALSD Sports Venue Design & Build Forum, being held June 25-26 in Atlanta, GA, USA, and at InfoComm 2018, taking place June 2-8 in Las Vegas, NV, USA. These events will bring together representatives from teams, venues, architecture and design firms and AV integrators.


The agreement also includes AVIXA sponsorship of ALSD’s Spotlight Awards, which recognises leaders in stadium and arena design. As part of the sponsorship, AVIXA and ALSD will introduce new award categories recognising innovative uses of audiovisual solutions in sport venues.


Also with the agreement, AVIXA CEO Labuskes assumes a seat on the Board of the ALSD Sports Venue Design & Build Forum, which includes executives from AEG, the Texas Rangers, Speedway Motorsports, and other organisations, including leading design and engineering firms.


Bill Dorsey, Chairman, Association of Luxury Suite Directors, said:

The sports and entertainment venue marketplace is not one business; it’s an amalgamation of businesses that curiously tie together. Who ties this together? Often it’s the audiovisual and technology integrator.


AVIXA is a huge organization that represents this group of manufacturers, designers and systems integrators, so the ALSD’s partnership with this association makes complete sense. AVIXA represents the experience of the fan who watches the scoreboard; uses the menu boards; connects to the Wi-Fi network; watches the game from an in-venue sports bar; and so much more. In short, AVIXA is the glue that keeps the fans engaged.


All of us at ALSD look forward to partnering with AVIXA and its members to promote to our audience of venue owners, team management, and industry designers and architects the power of audiovisual technology in creating the future fan experience.




AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.


About ALSD

The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a single platform for member teams and venues with accurate and timely information from across all layers of the premium seat industry. Now in its 5th year, ALSD’s Sports Venue Design & Build Forum, held in conjunction with ALSD’s Annual Conference and Tradeshow, takes an immersive look at the US$30bn venue development boom, and the new generation of technologies and amenities enhancing the fan experience.


ALSD’s 2018 Conference and Tradeshow will be held at the Marriott Marquis Hotel in Atlanta, GA, USA, June 24th to 27th. The Sports Venue Design & Build Forum runs June 25th to 26th. The conference will also include tours and receptions of Mercedes-Benz Stadium, SunTrust Park and Fox Theatre.




2018 will also see the launch of Europe’s first Premium Seat event, ALSD International, being held at the Amba Marble Arch Hotel in Central London, October 11-12th.




#SportsVenueBusiness – keeping you in the know!

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