BD Stadia and William Hill announce two-year multi-club in-stadia partnership

BD Stadia and William Hill have announced a two-year partnership to further engage with football fans across the English Premier League and the English Football League.


After successfully providing the in-stadium betting experience for Tottenham, Everton and Chelsea fans, William Hill and BD Stadia are expanding their partnership to include six new stadiums where BD Stadia has contracted to deliver a club service. These include Bolton, Bradford, Huddersfield, Preston North End, QPR and Stoke.


The William Hill branded service will include betting booths, staff uniforms and the match day coupon and operate in both the general concourses and corporate hospitality suites and boxes. Fans will be able to place bets at the stadium on the day of the game and can choose to collect their winnings from any one of the more than 2,000 shops across the UK or via a direct deposit to their account. Adding shop collection has proved a real fan favourite and added to engagement opportunities for William Hill.


Kristian Welch, William Hill Marketing Director, said:

BD Sport have done an excellent job activating our stadium betting partnership rights with Chelsea, Everton and Spurs, and we are delighted to be able to extend our relationship with these new Premier League [EPL] and EFL club deals.


Tony Warwick, BD Sport Group’s Joint Managing Director, said:

It’s exciting that William Hill have recognised the dynamic engagement our service provides on a match day at White Hart Lane and Stamford Bridge and are partnering with us to expand that across the country. We are extremely pleased to be working with them for the next two years and look forward to football fans collecting their winnings on line and in shops.


After successfully providing the in-stadium betting experience for Tottenham Hotspur (new THFC stadium pictured), Everton and Chelsea fans, William Hill and BD Stadia are expanding their partnership to include six new stadiums



BD Stadia is the licensed betting operator of the BD Sport Group, part of TSX listed company Gaming Nation Inc., who operate an in-venue betting operation at every home fixture of over 30 English Premier League (EPL) and English Football League (EFL) Championship football grounds and Rugby League. They operate ad hoc events with their betting partners, in multiple venues, on an event by event basis.



William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is the one of the UK’s largest bookmakers with around 2,375 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. The Group’s Online business ( is one of the world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their smartphone or tablet, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange. The Group generates revenues of c.GBP£1.6bn a year.


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