ALSD Spotlight: Announcing the ALSD’s first annual design contest

The ALSD (Association of Luxury Suite Directors) has launched the ‘ALSD Spotlight’, its first annual design contest and print publication aimed at giving venues, architects and others in the business a chance to show off their best and brightest accomplishments. 


ALSD Chairman, Bill Dorsey, said:

The venue marketplace is exploding with growth, and we want to recognise those making that happen and celebrate what they are doing in creating such beautiful and unique experiences.


The Association will be publishing the ALSD Spotlight in the summer of 2017. This special print edition will be filled with photography of best-in-breed spaces and design accomplishments in the venue marketplace.


The top highlights, as determined by a panel of select judges – including Brad Mayne CFE, President & CEO, IAVM, Russ Simons, Chief Listening Officer & Managing Partner at Venue Solutions Group, LLC, and Sports Venue Business’ CEO & Founder, Katie McIntyre – will be given the most premium treatment in the publication and will be announced at the 2017 ALSD Conference and Tradeshow in Miami as part of the Sports Venue Design & Build Forum.


The Association is also encouraging their many friends from performing arts centres to enter as well and they will be considered equally alongside their sports-centred counterparts.


Russ Simons, Chief Listening Officer & Managing Partner, Venue Solutions Group
Brad Mayne CFE, President & CEO, IAVM
and Katie McIntyre, CEO & Founder, Sports Venue Business, are some of the judges for the inaugural ALSD Spotlight awards


In an effort to share the spotlight with the entire community, the ALSD will feature all relevant submissions across the web and on their social media outlets throughout 2017.


Ten main categories have been selected to be considered by the judges, covering everything from suites to experiences outside the venue walls, to food and beverage offerings.


Entry is free, and as simple as submitting photos and a text description or press release online.


Dorsey added:

ALSD is excited to share our stage with great innovators, both at our 2017 Conference & Tradeshow, as well as through our media platforms.


The 27th annual ALSD Conference & Tradeshow including the Sports Venue Design and Build Forum will take place from July 10-13, 2017 at the Loews Miami Beach Hotel. For more information on the event, visit:


For additional information on contest categories and entry details for the ALSD Spotlight, visit:


Submit Your Venue for the ALSD Spotlight Edition and Contest!


The ALSD is connected with many innovative spaces and experiences, and know that it’s important for their members to see the best that’s out there and also to share their own strengths with the community. The Association will be shining the spotlight on the industry’s top venues, providing them with a platform to showcase their very best, and engaging in a little friendly photo contest!


Core Categories:
The ALSD have selected ten main categories to be considered by the judges. If something really breaks the mould, they may see it in a league of its own! No preferential treatment will be given to new, renovated, or existing venue spaces. All are welcome!


Contest winners will be announced for the best designs in the following:

  • Suites
  • Club Spaces
  • Theatre Box/Loge Box Areas
  • Venue Entryways
  • Retail Experiences
  • Food & Beverage
  • Concourse Layouts
  • Experiences Outside the Venue Walls
  • Overall Building Architecture
  • Technology Integration


Judges’ Picks Receive:

  • Placement in a special print magazine highlighting all winners and honorable mentions in each category
  • Acknowledgement on ALSD social media channels, including a photo, text description, a link to your organisation’s webpage (if desired)
  • Announcement from the judges at the ALSD Conference and Tradeshow in Miami


All relevant entrants receive:

  • Placement in ALSD online galleries


Who Can Enter:

Any venue representative or architect looking to showcase their space or innovation.


To Enter:

Head to to send your information and upload your photos!  All entries must be received before May 31st.



By submitting your picture(s) and press release/text to the Association of Luxury Suite Directors, you are agreeing that you have the right to do so, and that the ALSD may use these online, in printed publications and other uses outlined in the ALSD’s privacy policy and user agreement.


For 27 years, the annual ALSD Conference and Tradeshow has always been a little bit different, a constantly evolving feast of networking, education and entertainment. No two years have been the same. And 2017 in Miami Beach will be no different, as we will bring our attendees, exhibitors, sponsors and guests many more surprises and delights.


The Sports Sales Boot Camp and the Sports Venue Design & Build Forum will run concurrently with the ALSD Conference and Tradeshow. All ALSD attendees are welcome to join any of these programs, which will include:



  • 100+ Speakers and presenters, including legendary sports figures and bestselling authors Jon Spoelstra and Jonathan Tisch
  • South Beach at the World Class Loews Miami Beach Hotel
  • League Meetings for MLB, NFL, NBA, NHL, MLS and other teams
  • Venue Tours and Receptions: Marlins Park,Hard Rock Stadium and AmericanAirlines Arena
  • Exhibit Hall, Networking Receptions, Premium Experiences


This year, the Design & Build Forum is All About the Venue Marketplace 2.0.


Sessions will eature the latest on:

  • Renovations 
  • Fan Experience
  • Technology Immersion
  • New Builds, with Fancy Preview Centers
  • Entertainment Districts 
  • And yes, Premium Seating


Attendees include Architects, Designers, Team Side Facilities Personnel and Technology Innovators.

The Sports Sales Boot Camp is designed to deliver practical selling strategies for the ticketing marketplace. It covers topics like:

  • Social Selling
  • Attacking Group Sales Head-On
  • Getting the Face-to-Face Appointment
  • Using Secondary Market Distribution Channels
  • Premium Sales Management Strategies


The Boot Camp is for ticketing professionals in years 2-7 of their careers. It’s for managers, account executives and those looking to advance to higher roles.


Sports Venue Business is proud to be an Official Media Partner for the ALSD and its members, and is even more honoured that its own Katie McIntyre, SVB CEO & Founder, has been chosen as one of the judges for the ALSD Spotlight panel.


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