Tickets.com® and 3D Digital Venue Bring ‘3D View from Seat’ to Globe Life Field
Globe Life Field, the new home to the Texas Rangers™ beginning in 2020, has been optimised to improve the experience of season ticket holders using 3D technology. Tickets.com, through its innovative Registered Developer Program, has partnered with 3D Digital Venue™ to bring 3D design technology to the online sales experience for the Rangers.
At inception, Globe Life Field was designed with aspirations to be a state-of-the-art venue for Rangers fans and Major League Baseball. 3D Digital Venue worked on this ambitious endeavour using architectural 3D modelling and virtual reality to create the ideal construction plan for the team’s new ballpark. As part of an overall commitment to utilise advanced technologies, 3D visualisation was utilised to resolve potential issues with restricted seat views and undetected design spots, allowing the Rangers to perfect seat positioning at an early stage of development.
3D Digital Venue uses technology to analyse and understand an accurate seat view. This technology improved the design for Globe Life Field by adjusting the seat placement for season ticket holders in order to maximise views and enhance the overall experience. Tickets.com and 3D Digital Venue have partnered to apply this 3D design technology to ticketing, optimising the experience for patrons purchasing tickets online via the MyProVenue interface.
The 3D Digital Venue platform uses video-game engines to generate a 3D virtual reality representation of a venue, as well as a 360° view from each seat. The seat selection journey starts with a bird’s eye view of the venue, where the user is able to pick a seating section. Once a section is selected, MyProVenue displays seat tiles containing pricing details, as well as an icon for displaying a 3D view from the selected seat. The 360° seat view provides venues with increased visibility of the property, the ability to sell premium areas and provide powerful information to share with performers.
3D Digital Venue is a member of the Tickets.com Registered Developer Program, as Lluis Pascual, CMO at 3D Digital Venue™, explained:
Through the support within Registered Development Program at Tickets.com, we have solved issues and are delivering the best experience possible.
The Registered Developer Program at Tickets.com benefits both venues and third-party solution providers. Developers access the tools necessary to seamlessly integrate their technology with the ProVenue® platform. The program’s REST-based APIs provide partners with real-time access to critical data, helping them continuously innovate ticketing solutions.
Pascual added that client relations have improved as well:
Being part of the Registered Developer Program has helped us to have a deeper understanding of client needs and have a strong relationship with them.
About Globe Life Field
The new Globe Life Field, which is being built as a public-private partnership between the City of Arlington and the Rangers, will not only be the team’s new home but also a multipurpose sports and entertainment venue that will include capabilities for hosting high school, college and international sports, as well as entertainment tours.
Globe Life Field – designed by HKS and being built by Manhattan Construction – is expected to open in March 2020 in time for the Rangers’ season.
The official groundbreaking for Globe Life Field took place on September 28, 2017, with construction beginning the following week. The new 1.7 million square foot ballpark, which will be located on 13 acres just south of the current Globe Life Park in Arlington, will include a retractable roof for climate control and shelter for fans during the hot summer months.
The new ballpark’s seating capacity is expected to be approximately 43,000.
To learn more about the new Texas Rangers or Globe Life Field, visit MLB.com
3D Digital Venue is a longstanding exhibiting sponsor for both the annual ALSD Conference & Tradeshow – the leader in Premium Seating for 30 years – and ALSD International – Europe’s one and only event dedicated to the Premium/Club/VIP Seat & Hospitality sector. The dates and venues for the 2020 ALSD International event will be announced in the coming days, with a new-look website to be launched, as ALSD International transforms from a once a year event to a 365 community.
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