Courtyard by Marriott teams up with FC Bayern to give guests a front row seat
Marriott International has announced a multi-year partnership with leading Bundesliga side, FC Bayern Munich, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club.
The partnership between Marriott International and FC Bayern Munich will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to FC Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena. With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel.
John Licence, VP Premium and Select Brands at Marriott International Europe, said:
Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.
Karl-Heinz Rummenigge, Chairman of FC Bayern, said:
We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership. With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.
Truly unforgettable experiences with Marriott Rewards Moments
- European Away Days: Members can bid Marriott Rewards points for the chance to travel with the team during their European campaign. The experience includes travel with the team to a European away game, post-match dinner with the team, tickets to the game, and an overnight stay in the FC Bayern hotel.
- The Suite Life: Members can redeem Marriott Rewards points against a range of domestic and European home-game packages including exclusive access to the new Courtyard Suite at the iconic Allianz Arena with full hospitality, and an overnight stay in Munich.
To see the full range of Marriott Rewards Moments visit: https://www.moments.marriottrewards.com/
Even more chances to win with Courtyard’s Time Out competition
To celebrate the partnership launch, Courtyard by Marriott is offering fans the chance to win an exclusive Bayern Munich experience. Fans across Germany, France, and the UK have the chance to win two VIP tickets to see FC Bayern take on rivals Borussia Dortmund on 31st March 2018 with exclusive access to match-day hospitality and a two-night stay at the Courtyard by Marriott Munich City Center hotel.
To enter for a chance to win, fans can visit the Time Out website to answer a simple question about the football club.
With an existing portfolio of more than 1,100 hotels worldwide and more than 50 in Europe, where the brand is expecting to open another 30 hotels by 2020.
The Courtyard Munich Garching will be a key opening for fans later this year, situated just moments away from the Allianz Arena, offering fans an amplified match-day experience. In addition, Marriott International will welcome fans from all over the world to experience the unique atmosphere at the stadium through exclusive hotel and ticket packages with FC Bayern Tours.
Concept design of the new pitch-side accommodation at the Courtyard by Marriott hotel at Allianz Arena, courtesy: Marriott International
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