- March 26, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Legends Global has announced a new partnership with Bidfood across its UK venues. Signing a long-term agreement, the leading food service provider will support the food and beverage operations across Legends Global’s portfolio of iconic venues. Bidfood will continue to be the primary route to market partner for food and beverage, for Legends Global’s UK venues. Together, they will continue to drive innovation with an enhanced focus on the market leading regional incubator programme.
In the coming years, Legends Global and official partner Bidfood will collaborate closely on shared sustainability goals, supported through menu planning, delivery frequency and alignment between both organisations and their sustainability teams.
Steve Cooper, SVP Food and Beverage at Legends Global, said:
“At Legends Global, we proudly partner with the best in the business. As we continue in our mission to enhance the food and beverage experience across our UK venues, it’s vital that we have partners alongside us who share the same values. Bidfood comes with innovation, expertise and a commitment to quality and responsible sourcing. Together, we’re focused on delivering high quality food and drink to millions of fans who come through our doors every year.”
Bidfood brings a strong track record in sustainability to the partnership to support its partners with responsible sourcing, including the dedicated incubator programme developed specifically in collaboration with Legends Global to champion local provenance and supporting regional suppliers across the UK. Through its sustainability strategy, Bidfood works closely with suppliers to improve standards, while helping operators reduce food waste. This supports Legends Global further as it works towards more sustainable operations, while delivering world-class fan experiences.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Hospitality and Premium Service – is being hosted at Everton’s spectacular Hill Dickinson Stadium, October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield on September 30th.
Mark Wood, Chief Operating Officer at Bidfood added:
“We are absolutely delighted to have entered into this new long term commercial partnership with Legends Global. This is a partnership we are incredibly proud of, and one that reflects a shared commitment to quality, innovation and delivering outstanding experiences. Over the coming years, we look forward to working closely together, building a strong and collaborative relationship that drives mutual growth and long-term success. We are excited about what we can achieve together and the opportunities this partnership will bring.”
SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
