Warrington Wolves choose TEAMcard in extended stadium access control deal

Betfred Super League side Warrington Wolves have renewed with TEAMcard as their access control supplier in a new long-term agreement, which sees the club’s Halliwell Jones Stadium upgrade to TEAMcard’s latest venue access technology.

As part of the extended deal, the 15,300 all-seater venue will be fitted with the latest TEAMcard F7 fixed reader technology. These advanced units deliver faster ingress for fans with bespoke messaging using the readers high-resolution LED screens.

The F7 readers will also provide the unique capability for every stadium entrance to be branded for each fixture, enhancing both the fan experience and the club’s capability to maximise in-stadium revenue generation opportunities.

Warrington Wolves, CEO, Karl Fitzpatrick, shared that TEAMcard has played a crucial role in improving operations at the venue. He said:

At Warrington, we are always looking to improve both on and off the pitch. TEAMcard have played a huge part in the development of improved security, match day operations and fan experience at the Halliwell Jones Stadium, and we are really pleased to be extending our relationship.

TEAMcard’s Ben Philipps shared his industry insights at the 2024 SVB LIVE Conference & Exhibition on the “Safety & The Customer Experience” panel session. SVB LIVE events focus on elevating the live experience through architecture & design, customer journey, fan & VIP experience, hospitality & fit-out, premium sales & service, sustainability, technology and venue commercialisation.

Discussing the extended agreement, Rob Byrne, TEAMcard CEO said:

We are really pleased to be extending our agreement with Warrington, and are grateful to Karl and the team at the club for continuing to trust TEAMcard with managing stadium access. We are particularly excited to see the whole venue upgraded to TEAMcard’s newest reader technology and are looking forward to seeing the benefits it brings to the club and its fans on a match day.

Source & imagery, courtesy of TEAMcard

Sports Venue Business launched the hugely successful SVB LIVE series of events in late 2023, featuring Global Networking Events and the annual SVB LIVE Conference & Exhibition; the 2024 edition being held at Croke Park, with 240 high-level execs in attendance.