Opening Keynote – Peter McKenna: 2024 SVB LIVE Conference & Exhibition

Peter McKenna, Stadium Director at Croke Park Stadium and Commercial Director at the GAA, gave the Opening Keynote at the 2024 SVB LIVE Conference and Exhibition, hosted at the iconic 82,300-capacity on October 9th and 10th, with 60+ C-suite speakers and 250 high-level executive attendees from sports and live entertainment entities all across the globe.

Peter provided delegates with an overview and history of the impressive venue – Europe’s 4th largest stadium – including the recently completed Cusack Stand development, C&E facilities, the Museum, Roof Top Tour, and farm.

He spoke with passion about the stadium and the GAA’s sustainability objectives.

Make sure to watch Peter’s insightful and impassioned keynote in full.

Sports Venue Business launched the SVB LIVE series of events in 2023, featuring Global Networking Events & Webinars, and the SVB LIVE Conference & Exhibition. The 2024 edition was held at Croke Park, with opening night at Aviva Stadium. Some 240 high-level execs from across the global sports and entertainment sector were in attendance.