New premium club space at Mercedes-Benz Stadium

AMB Sports and Entertainment is creating a new premium club space on the 300 level of Mercedes-Benz Stadium which will transform the game-day experience for fans.

Scheduled to open in June 2025, this 6,500 sq. ft. club will be the first of its kind in the stadium, blending energy, comfort, and convenience while offering a direct view of the field, meeting modern fan expectations with a pricing model that appeals to a broad audience.

This is the fourth premium transformation of the stadium in the last three years.

Inspired by fan behaviour across other premium areas of the stadium, the new 300-level club is a response to the growing demand for more social spaces.

Targeting young professionals, this club is tailored to fans looking for a modern club with an open, social, and vibrant space with an upscale, energetic ambiance for fans to enjoy.

The new club space will feature 700 newly cushioned seats in the upper-level endzone, food and beverage options, grab-and-go stations, and multiple full-service bars.

In addition to game-day use, the club will also be available as a private event space, offering a dynamic setting for corporate and special occasions.

Don Rovak, senior vice president, sales and service, AMB Sports and Entertainment said:

We’ve learned through continual fan feedback that fans crave dynamic, communal environments that allow them to stay connected to the game while enjoying a larger, more flexible space. 

Mercedes-Benz Stadium was designed to be a destination for all, and this new club offers a blend of upscale, yet affordable, experiences, targeting young professionals and corporate groups alike.

Availability will be offered to current Atlanta Falcons season ticket holders. For Atlanta United matches, this new club space will be offered as large group and corporate hospitality in 2025.

Image and source Mercedes-Benz Stadium

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