- September 10, 2024
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
Stadiums have the potential to be much more than just sports venues. With the right strategy, you can attract diverse events, boosting revenue and enhancing the stadium’s reputation as a premier destination for any occasion. To help you unlock this potential, iVvy has created a free guide ‘The Stadium Venue Playbook: How to Maximise Your Event Bookings’.
Here’s a sneak peek into what you can expect and how it can transform your sporting venue into a year-round event destination (or click here to get your free copy).
The Untapped Potential of Stadiums
Many stadiums host only a handful of non-sporting events each year, despite having the capacity and amenities to support many more. This underutilisation represents a missed opportunity for revenue generation and community engagement. This playbook provides insights into how stadiums can diversify their event offerings and create a steady stream of bookings year-round.
Key Highlights from the Stadium Venue Playbook
Opportunities for Added Revenue Generation
The playbook outlines various ways to generate additional revenue, including hosting conferences, corporate events, and social gatherings. By leveraging these opportunities, you can create consistent revenue streams, even during off-seasons.
Assessing Your Stadium’s Unique Selling Points
Understanding what makes your stadium unique is crucial for effective marketing. The playbook includes templates to help you identify and highlight your stadium’s best features, ensuring marketing efforts are targeted and effective.
Designing Flexible and Aesthetic Event Spaces
Creative use of space can significantly enhance the appeal of your stadium. Whether it’s transforming underused areas into bookable rooms or enhancing existing spaces with modern amenities, iVvy’s playbook provides practical tips and real-world examples to inspire you.
The key focus of the SVB LIVE Conference & Exhibition is to elevate and innovate the live experience through architecture & design, customer journey, fan experience, hospitality, premium sales & service, technology, sustainability and venue commercialisation, with New Builds, Renovations and Major Refurbishments taking centerstage.
Incorporating Technology and Modern Amenities
Modern technology can revolutionise the stadium event experience. From 5G upgrades and interactive screens to integrated CRM systems and mobile ticketing, the playbook explores how to enhance both operational efficiency and guest satisfaction through
technology.
Marketing Your Stadium Venue Spaces
Building a strong online presence is key to attracting diverse events. The playbook offers a checklist for optimising your website, utilising social media, engaging in email marketing, and more to ensure your venue space stands out in the crowded market.
Streamlining Internal Processes
Efficient booking and payment systems are essential for smooth operations. Our playbook discusses how to implement these systems into your stadium’s venue space to save time, reduce manual tasks, and improve client satisfaction.
Real-World Success Stories
The Stadium Venue Playbook includes case studies from successful stadiums like Tottenham Hotspur Stadium and Twickenham Stadium, showcasing how they have implemented these strategies to great effect. These examples provide valuable insights and inspiration for your own stadium.
Unlock new revenue streams, enhance community engagement, and ensure venue space is booked all year round.
Download Your Free Copy of the Stadium Venue Playbook
DOWNLOAD HEREAbout iVvy
iVvy offers venue and event management software solutions that connect venues of all types and sizes, including hotels, restaurants, function centres, universities, and stadiums. Our platform provides planners with a comprehensive suite of tools to manage, market, and deliver events while streamlining the booking and management process for all team members.
With over 55 integrations with third-party programs, apps, and tools, iVvy enables event and venue managers to coordinate everything from accounting and payments to restaurant reservations. This solution helps boost revenue and streamline event management processes using automation and cloud-based technology.
iVvy is the preferred venue and event management software provider for over 10,000 users in 13 countries, with offices in Australia, South Africa, the USA, and the UK.
iVvy is a Premium Advertiser with Sports Venue Business. Find out more at: https://www.ivvy.com/venue-management-software/
Sports Venue Business’ new SVB LIVE offerings include Networking Events & Webinars, the pinnacle being the SVB LIVE Conference & Exhibition, taking place at Croke Park in Dublin, Ireland, on October 9th and 10th, with an Opening Night Icebreaker at Aviva Stadium on October 8th.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
