New hospitality experience at Chelsea FC’s Stamford Bridge

KSS have been working with Chelsea Football Club on the renovation of the West Stand Concourse and Upper Tier seating to create their newest Premium ticket experience for both season ticket holders and match-by-match ticket purchasers.

Debbie Power, Associate Director at KSS, said:

Our latest work with the club continues our long-term relationship with The Blues which started back in 1991. Westview is the most significant development to the West Stand since 2001, and forms part of the hospitality offering at the club in some of the best seats in the stadium.

Launching ahead of the 2021/22 season, Westview includes two new 360-degree bars and four food destinations within a dedicated food hall, offering an enhanced menu from the Golden Bake, Fire House, Hot Stone and Smokestack.

Our designs for the new destination will enhance the guest journey from ground level arrival adding a fresh dimension to the Chelsea brand.

The matchday experience will also be improved with three new, big screens in the stand, ensuring seats in all locations can view screen content for the first time. All seats will be replaced with new, improved seating, while a wheelchair-accessible platform has also been installed with four wheelchair and companion places.

Debbie Power is one of 50+ industry experts that will be speaking at ALSD International being hosted by Liverpool Football Club in the new Main Stand – designed by KSS – this September 6-7.

Debbie added:

We look forward to the project completion and launch later this summer.

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ALSD International provides year-round insights and key learnings around increasing revenue through New Builds, Renovations, Service Expansions, Premium Seating, Hospitality, F&B, Technology and Reopening, Rebuilding & Recovery. For more information, click on the banner below…

The next edition of ALSD International is being hosted by Liverpool Football Club September 6-7 and will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena on the ACCL campus. 

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