LiveStyled becomes Realife Tech

LiveStyled has announced a major global rebrand that sees it become Realife Tech, following the closing of its Series A funding round. The new name and brand, reflects the Company’s singular focus on delivering personalised engagements to customers enjoying real world experiences.

The new brand reflects Realife Tech’s vision to ‘create a better experience of the real world for every person’, which it intends to achieve by making the systems we interact with in the real world responsive to us as individuals, to our journeys and our emotions.

This is relevant now more than ever, as destinations around the globe plan their reopening strategies. That’s why, alongside the rebrand, Realife is launching its newly developed ‘Covid Safety Hub’ to help bring back mass gatherings and live events safely.

Covid Safety Hub

As fans start to consider newly re-opened venues, there will be a broad range of emotions. The excitement around returning to their favourite sporting or music event will come with a great deal of anxiety about the ‘new normal’. Realife Tech is focused on minimising this fear through dedicated messaging, features, and protocols that help mitigate risk for all attendees.

The Covid Safety Hub – which consists of a suite of dedicated Realife Tech platform solutions, along with best-in-class event partners – is being deployed across multiple events welcoming fans back this summer.

Founder & CEO, Adam Goodyer, said:

Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and to providing a safe environment for fans and customers. We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world.

Speaking about Realife’s Covid Safety Hub, Goodyer added:

The Covid Safety Hub is being deployed across multiple events welcoming fans back this summer. The Hub consists of a suite of dedicated Realife Tech platform solutions, along with best-in-class event partners. Together, we’re able to help our industry slowly return by making it as safe as possible for each attendee and their community.

With major clients including The O2, LA Galaxy, Tottenham Hotspur, Indianapolis Motor Speedway and Outside Lands Festival, Realife has gathered insights from the world’s biggest destinations and developed technologies which will be mission-critical for venues and events seeking to welcome fans back for the first time since lockdown.

Images, courtesy: Realife

LiveStyled, now Realife Tech, was a sponsor for the inaugural edition of ALSD International, which took in behind-the-scenes tours of Club Wembley at Wembley Stadium, Fulham FC’s Craven Cottage and The SSE Arena Wembley; a client venue.

#arenas #entertainment #eventprofs #eventsindustry #safety #security #sportsbiz #sportsentertainment #sportstech #stadia 

The next edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being hosted in the new Main Stand at Liverpool Football Club’s Anfield Stadium, and will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.

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