- October 28, 2026
- Posted by: SVB
- Categories: Home News, Industry News, News, Press Releases
Club Chelsea, Chelsea FC’s premium hospitality brand, will be collaborating with premium British steakhouse specialists Hawksmoor for the first time.
The pair are launching an exclusive, one-off matchday experience ahead of Chelsea v Manchester United on Saturday 31 October.
Guests will begin the day from 9.30am at Hawksmoor Knightsbridge with a matchday brunch, served with Hawksmoor’s signature twist.
The experience includes Champagne on arrival, speciality cocktails including Bloody Marys, Spicy Margaritas and Sour Cherry Negronis, and a live DJ building the atmosphere ahead of kick-off.
At 11.30am, guests will make the short journey to Stamford Bridge to take their seats in the East Stand Middle Tier for the Premier League fixture, with a half-time drinks voucher included. After the final whistle, the day continues with an hour of post-match hospitality in the Canoville Suite.
Bonnie Rolfe, Venue Director for Chelsea FC, said:
“Matchdays at Stamford Bridge are about the whole day – it’s an experience culminating in the 90 minutes on the pitch. Partnering with Hawksmoor enables us to offer something genuinely different for one of the biggest fixtures of the season, bringing together two of west London’s finest for a day our guests won’t forget.”
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience – took place at Everton FC’s Hill Dickinson Stadium earlier this month, with an Opening Night Icebreaker at Liverpool FC’s Anfield Stadium. Check out the Day 1 highlights video here.
Source Chelsea FC
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