The O2 naming rights deal extended until 2038

AEG and The O2 have announced a major multi-million-pound extension of their long-standing naming rights partnership.

Under the landmark agreement, O2 will retain naming rights to The O2 until 2038, marking the largest naming rights renewal of its kind in UK history.

The agreement builds on one of the most successful venue naming rights partnerships in the world and reflects a shared commitment to enhancing the live entertainment experience, supporting artists and delivering added value for fans.

Owned and operated by AEG, The O2 has grown into the world’s most popular live entertainment destination, welcoming more than 100 million visitors and hosting over 6,800 events since opening in 2007.

Together, AEG and O2 have consistently set the benchmark for venue-brand partnerships, delivering landmark cultural moments ranging from temporarily renaming the venue ‘The O3’ during Drake’s seven-night residency to creating a digital recreation of The O2 within Fortnite.

The partnership has evolved over time in line with changing needs and fan demand, helping to maintain the venue’s status as best in class – for example, through the O2 5G DAS mobile network, ensuring an excellent connection even during sell-out events, and introduction of high-speed Virgin Media gigabit broadband Wi-Fi.

As well as boosting the number of tickets available to shows at The O2 through Priority Tickets by 50%, O2 and Virgin Media broadband customers will, for the first time, enjoy Priority access to shows at indigo at The O2 under the new agreement.

The inclusion of indigo at The O2 expands the partnership’s support for emerging talent, providing O2 customers with access to performances from artists at an important stage of their development before they progress to arena-scale shows.

Paul Samuels, President of Global Partnerships at AEG International, said:

“The renewal of our partnership with O2 reflects the enduring strength of a relationship built on trust, innovation and a shared ambition to deliver exceptional live entertainment experiences.

“Over the past two decades, The O2 has become one of the world’s most successful and recognisable entertainment venues, and this landmark agreement ensures we can continue investing in the venue, enhancing the fan experience and setting the standard for premium live entertainment for many years to come.”

Gareth Griffiths, Director of Partnerships and Sponsorship at Virgin Media O2, said:

“Live entertainment is in O2’s DNA, and for nearly two decades The O2 has been at the heart of how we reward and excite our customers, giving them access to world-class experiences through Priority they simply cannot get anywhere else. We are thrilled to extend our partnership for another 10 years.

“Our contract renewal with AEG reflects our confidence in the future of The O2 and our commitment to the UK’s live entertainment industry. We’ll continue supporting artists at every stage of their careers, from indigo at The O2 through to arena headliners, bringing our customers closer to what they love and helping them create memories that last a lifetime.”

The announcement comes as The O2 prepares to celebrate its 20th anniversary in 2027. A series of special events are already on sale, including performances from Maisie Peters, Jorja Smith and SOMBR, with further announcements to follow in the coming months.

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