- August 27, 2026
- Posted by: SportsV
- Categories: Event News, Featured Articles, Features, Home News, Industry News, News, Press Releases
The stage is set for SVB LIVE Conference & Exhibition 2026, taking place on 1–2 October 2026 at Everton Football Club’s spectacular new Hill Dickinson Stadium, where leaders and innovators from across the sports, entertainment and venue sectors will come together to shape the future of the live experience.
As the industry enters a new era of venue development, technology, commercialisation and audience expectations, SVB LIVE 2026 will provide a high-level platform for the people driving that transformation.
Bringing together senior decision-makers, architects, designers, venue operators, commercial leaders, technology innovators, hospitality specialists and experience creators, the two-day event will explore the ideas, technologies and strategies redefining what modern venues can deliver — for fans, visitors, communities, brands and operators.
From the building itself to every moment experienced inside it, SVB LIVE 2026 will examine what it takes to create the venues of tomorrow.
Eight pillars shaping the future of live
The conference programme will focus on eight key industry pillars:
- Architecture & Design — exploring the evolution of venue design and the creation of flexible, distinctive and future-ready spaces.
- Commercialisation — examining new revenue streams, partnerships, sponsorship and strategies for maximising venue value.
- Customer Journey — looking at how seamless, personalised experiences can transform every stage of the visitor journey.
- Fan & Premium Experience — exploring the next generation of fan engagement, premium spaces and experiential environments.
- Hospitality — examining how food, beverage, service and hospitality are becoming integral to the overall venue experience.
- Fit-Out & Interiors — showcasing the design, materials, finishes and innovations transforming venue interiors.
- Sustainability — addressing the environmental challenges and opportunities facing the live events and venue industries.
- Technology — investigating the digital infrastructure, connectivity, data, AI and emerging technologies powering smarter venues.
Opening Night at Anfield
The SVB LIVE experience will begin before the conference itself, with an exclusive Opening Night Icebreaker on September 30th at Liverpool FC’s iconic Anfield Stadium.
The evening will give attendees a unique opportunity to experience one of football’s most renowned venues, including a special behind-the-scenes stadium tour sponsored by Dawnvale. Following the tour, delegates will come together for drinks, courtesy of Portview, providing an informal setting to connect, network and build relationships ahead of the main conference.
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience – is being hosted at Everton FC’s new Hill Dickinson Stadium in Liverpool, UK, Oct 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium, Sept 30th.
The programme will continue on the evening of October 1st, when attendees will have the opportunity to enjoy a VIP tour of Hill Dickinson Stadium, courtesy of Aramark. The exclusive experience will offer delegates an insight into Everton’s spectacular new home and provide an exceptional perspective on the design, facilities and operational thinking behind one of the UK’s newest major sporting venues.
Together, these experiences will add a distinctive venue-focused dimension to SVB LIVE 2026 — taking delegates behind the scenes at two of Liverpool’s most significant sporting landmarks.
A programme built for insight, connection and action
SVB LIVE 2026 will feature an engaging mix of keynote presentations, high-level panel discussions and niche industry roundtables, giving delegates access to both big-picture thinking and focused conversations around the issues that matter most.
Event Partners, Aramark and Everton Football Club, along with Platinum Plus Sponsors Arup, Dawnvale, Global Payments, KAPPTURE, Stadium Structures and Riptide Partners, in addition to Platinum Sponsors AECOM, atVenu, BDP Pattern, Bundeling, Mashgin, Populous and The Parker Company will all be sharing insights on the latest industry innovations, developments and trends.
Alongside the conference programme, the SVB LIVE Exhibition will showcase the latest products, services and innovations shaping modern venues — providing an opportunity for delegates to discover new solutions, meet leading suppliers and connect with the organisations helping bring the next generation of live experiences to life.
The choice of Hill Dickinson Stadium as the host venue adds an important dimension to the event. As one of the UK’s newest major sporting venues, Everton’s new home provides a compelling real-world setting in which to consider the challenges and opportunities involved in creating a modern, multi-purpose destination.
Where the industry comes together
SVB LIVE 2026 is designed not simply as a conference, but as a meeting point for the people, ideas and technologies shaping the future of the live environment.
With the sports and entertainment industries evolving rapidly, the event will create a space for meaningful conversations between those designing venues, operating them, commercialising them and, ultimately, creating experiences within them.
SVB LIVE 2026 takes place on 1–2 October 2026 at Hill Dickinson Stadium, Liverpool, with the Opening Night Icebreaker at Anfield on September 30th.
For more information, programme updates and exhibition opportunities, visit SVB LIVE
About SVB LIVE
SVB LIVE Conference & Exhibition brings together the leading voices and innovators from across the sports, entertainment and venue industries to explore the future of live experiences. Through thought leadership, networking and an industry-leading exhibition, SVB LIVE connects the people and ideas shaping the next generation of venues.
SVB LIVE provides an unrivalled global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
