- August 6, 2026
- Posted by: SVB
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Eden Park Stadium is setting a new benchmark for live event experience in New Zealand, with a $10 million redevelopment of the Lower West Stand, creating the Coca-Cola Field Club – a permanent field-level hospitality destination beneath the goalposts.
The project is a tangible step in the delivery of Eden Park 2.1 and reflects the stadium’s continued evolution as a world-class destination where major sport, entertainment, hospitality and shared experiences come together.
Made possible through Eden Park’s icon partnership with Coca-Cola, the Coca-Cola Field Club represents an innovative use of existing stadium infrastructure, combining proximity to the action with a social, contemporary and flexible hospitality environment designed to enhance the fan experience across event and non-event days.
Once complete, the new space will enable ticketholders to arrive early, stay late and extend their experience beyond the game or event, with hospitality that keeps them connected and close to the action and part of the stadium experience.
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience across sports and entertainment – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium, Oct 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium, Sept 30th.
Eden Park Chief Executive Nick Sautner said:
“The Coca-Cola Field Club will be a fantastic addition to Eden Park, and we’re delighted the redevelopment of the Lower West Stand is underway.
“This new space will give people another way to experience the scale, energy and occasion of live events and reflects how leading stadiums around the world are evolving to meet changing fan expectations.
“Many fans and guests are looking for more than a seat. They want atmosphere, connection, choice and experiences that extend beyond the match, concert or event itself. This project responds to that shift and is a practical example of Eden Park 2.1 being brought to life.
“Every venue needs a story and Eden Park’s story has been shaped over 125 years by the people, moments and memories created here. Our responsibility is to embrace that history while continuing to evolve for the future. This redevelopment will enhance the event-day experience, support year-round use and ensure Eden Park continues to evolve in line with global expectations while staying true to what makes Eden Park special.”
Managing Director of Coca-Cola Europacific Partners New Zealand, Wendy Rayner said:
“Coca-Cola New Zealand is helping bring fans closer to the moments that matter. Positioned at field level in New Zealand’s most iconic stadium, the Coca-Cola Field Club offers an immersive and premium experience unlike any other.
“From the buzz of live sport and entertainment to shared celebrations with friends, colleagues and fellow supporters, it’s a place to refresh, reconnect and experience the magic of Eden Park from the heart of the action.”
Naylor Love has been appointed as head contractor for the West Stand redevelopment, which is expected to be completed by mid-October 2026.
Naylor Love CEO, Bruno Goedeke said:
“It’s an absolute privilege to be working at New Zealand’s national stadium. Our Projects & Interiors team specialises in delivering bespoke, high-quality projects at speed, and we’ve hit the ground running following a hugely productive pre-construction phase. We can’t wait to see people enjoying the new Coca-Cola Field Club at Eden Park.”
Source and images courtesy of Eden Park
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