Levy raising the bar for F&B at Red Bull Arena

German Bundesliga club RB Leipzig has signed Levy to take over the catering in the public areas of the Red Bull Arena from the start of the 2026/27 season.

With Levy as its new its new partner, RB Leipzig says it aims to develop the catering experience in a sustainable manner.

The focus is on shorter waiting times and faster, more convenient processes at kiosks. To this end, substantial investment is planned in infrastructure, equipment, and digital processes.

Modernised kiosk areas, more efficient ordering and payment processes, and optimised visitor flow are set to further enhance the stadium experience.

At the same time, the catering offering will be developed using innovative concepts and tailored even more closely to the fans’ needs – with a particular focus on regional produce, quality, and variety.

Extensive feedback from fan matchday surveys was taken into account when making the appointment.

The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience across sports and entertainment – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium, Oct 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on Sept 30th.

Johann Plenge, deputy spokesperson for the RB Leipzig management board, said:

“In Levy, we have gained an internationally experienced partner who impressed us during a multi-stage and comprehensive selection process. Together, we will continue to systematically develop the catering offering in the public areas of our Red Bull Arena in order to further enhance the stadium experience for our fans.”

Jens König, CEO of Levy Europe, added:

“RB Leipzig stands for pace, ambition and a clear commitment to quality – these are values we share and which will drive our collaboration. Our aim is to demonstrate together what modern stadium catering is capable of today: fast, high-quality service that is consistently tailored to the fans’ needs.

“To this end, we will invest in infrastructure, digital processes and innovative catering concepts – with the clear aim of tangibly enhancing the matchday experience at the Red Bull Arena. The fact that fan feedback was actively taken into account in the selection of our partner demonstrates just how seriously RB Leipzig takes its own standards. It is precisely with this attitude that we want to work together.”

Source and image courtesy of Levy

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