- April 7, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
ADI has delivered the UK’s largest indoor fan zone screen at Aston Villa’s new The Warehouse auditorium, marking another major milestone in the club’s ongoing regeneration programme.
The Warehouse, adjoined to the iconic Villa Park football ground, has been elevated with a record-breaking screen delivered by LED specialists, ADI. The 90.3m2 bespoke LED screen, built using ADI’s MT 2.5mm technology, now forms the centrepiece of the new venue.
Record-breaking ultrawide installation at Villa Park
Installed at the rear of the main stage, the ultrawide display can operate as a backdrop for live entertainment or as a primary screen for large-scale presentations, screenings, exhibitions and conferences. The installation significantly enhances the venue’s flexibility, allowing it to support both matchday and year-round event programming.
Ben Hatton, Chief Operating Officer at Aston Villa, said:
“Our long and trusted partnership with ADI continues to deliver – this time with the largest indoor fan zone screen in the UK. The ultrawide format strengthens our Warehouse offering, enhances the matchday experience and provides a flexible platform for future activations as part of our ongoing regeneration.”
Enhancing matchday and commercial opportunities
The ultrawide format allows the club to move beyond a traditional 16:9 display. Villa now has a digital canvas that can be activated to suit matchdays or different events taking place in the Warehouse – incorporating different types of content, sponsor messaging and interactive elements to maximise engagement and commercial return.
The new screen also creates a focal point for ‘Villans’ before and after home fixtures, reinforcing the Warehouse as a key destination within the Villa Park North footprint.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Fan Experience, Premium Service and Technology – is being hosted at Everton’s spectacular Hill Dickinson Stadium, October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield on September 30th. Villa Park hosted the sold-out 2025 edition.
Its fine-pitch LED technology delivers high-resolution imagery at close viewing distances, ensuring premium visual performance whether used for live entertainment, branded activations or corporate events.
Longstanding 25+ year partnership
This installation is the latest in a longstanding 25+ year partnership with Aston Villa and supports a 453% increase in matchday revenue over the past seven years. In fact, Aston Villa recorded the strongest growth among the top 20 European clubs by 2024-25 in matchday revenue alone.
The project by ADI joins over 750m2 of new LED screens and signage installed in the 24/25 season as part of the total stadium transformation of Villa Park. The wider programme also includes production and maintenance of matchday content along with providing a new UEFA-compliant digiBOARD perimeter system fit for a European elite club.
Claire Fitzgerald-Firth, Head of Engagement & Client Services at ADI, said:
“We are proud to work with Aston Villa on this exciting Warehouse project and have brought forward a creative, flexible digital solution to help transform this location. Using ADI’s MT Series of LED technology, Aston Villa now boasts the UK’s largest indoor fan zone screen. The scale and flexibility of the digital display provides the club with a powerful new platform to enhance fan engagement while creating additional commercial value within the Villa Park development.”
Source & imagery, courtesy of: ADI UK Ltd
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