- March 18, 2026
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Launched during last pre-season, the renovation works at FC Porto’s Estádio do Dragão will resume following the conclusion of the 2025/26 season. The second phase of the project will once again focus on three key pillars: infrastructure, services and technology.
With the objective of enhancing the fan experience and preparing the Estádio do Dragão for the 2030 FIFA World Cup, FC Porto has introduced a new ticketing solution, implemented an innovative lighting system, and fully refurbished the corporate boxes and hospitality areas. The Club has also upgraded its F&B offering through the installation of a central kitchen and several satellite kitchens. The modernisation process will now move into its next phase.
In line with the guidelines set out in the Strategic Plan – which also prioritises the enhancement and long-term valorisation of Club infrastructure – FC Porto plans to increase the number of hospitality seats. Instead of the current four tiers, nine integrated concepts will be offered under FC Porto Premium Experiences.
To respond to strong demand for hospitality products, which frequently sell out before the start of competitions, FC Porto will optimise spaces that have so far been underutilised within hospitality areas and create new zones that can be activated throughout the year – both for the Club’s core activities and for events organised by external partners.
Within this context, the second phase of the Central East Stand Premium development will further enhance the attractiveness of these seats for FC Porto members and fans. The expansion of autonomous bars equipped with AiFi – a technology that enables purchases without queues for ordering or payment – will introduce frictionless service into common areas, improving overall matchday experience.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Hospitality, Premium Experience and Technology – is being hosted at Everton’s spectacular Hill Dickinson Stadium, October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield on September 30th.
At the same time, assessment studies of the Stadium’s current infrastructure have already begun in order to evaluate future intervention needs regarding the roof.
Among the measures included in the services pillar is the relocation of the Member Store to the Museum area, where a larger and more modern space will be created, enabling members to carry out all membership-related operations in a single location.
Digital Transformation remains a priority for FC Porto. Following the launch of the Portal do Sócio (Member Portal) and the bilhetes.fcporto.pt platform, the next step will be the launch of a Hospitality App, designed to strengthen and centralise the relationship between the Club, its partners and their respective guests. A Super App is also planned, with the aim of integrating the entire FC Porto ecosystem into a single digital environment.
As part of the Estádio do Dragão modernisation project, FC Porto is working to ensure that the impact of the works is kept to a minimum, mitigating potential constraints and defining appropriate solutions for Season Ticket Holders. These members will continue to be guaranteed their Season Ticket and will be informed through the Club’s official channels.
FC Porto is working with premium experiences company, Legends Global, through a strategic partnership focused on transforming the fan experience. Legends is supporting global partnerships, the food and beverage experience at Estádio do Dragão, and collaborating with the club to explore opportunities to improve the overall fan experience at the stadium and enhance commercial opportunities. Legends is the club’s official catering service provider at Estádio do Dragão; the first stadium-level contract of its kind in Portugal.
Source: FC Porto
Image: Shutterstock



