- March 2, 2026
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Advent, the Nashville-based experiential design firm, has been selected to lead the creative direction for the new Bank of America Stadium Experience Center — an immersive destination designed to bring the future of one of the Carolinas’ most iconic venues to life. The Experience Center will be located in Uptown Charlotte at 720 S. Church Street (Legacy Union) and open in time for the 2026 Panthers season.
Set to open later this summer, the Experience Center will inspire guests with a dynamic, hands-on, multi-sensory journey that showcases what is next for one of the Carolinas’ most iconic venues. Highlights include dynamic hologram moments, replicated club lounge spaces, an interactive stadium model showcasing key design elements, historical look-backs, and more. At the heart of the experience is The Immersive Cube™, a cutting-edge technology that lets visitors step inside the project, explore detailed renderings, and truly grasp the scale, layout and vision behind the transformation.
Advent CEO, John Roberson, said:
“Advent jumped at the chance to work with Tepper Sports & Entertainment and their incredibly talented team. Even though we call ourselves the ‘sales center storytelling company’, nothing compares to a project like Bank of America Stadium. We have been so impressed by the heartfelt enthusiasm and professionalism of their great team. We can’t wait to help bring this renovation to life.”
The Experience Center will feature an adjacent sales office, where TSE’s commercial team – that includes both the Carolina Panthers and Charlotte FC – will be based throughout the renovation. The Experience Center and adjoining office space, totalling approximately 15,700 square feet, are under a 48-month lease agreement with Highwoods Realty Limited Partnership.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Premium Experience and Technology – is being hosted at Everton’s spectacular Hill Dickinson Stadium, October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield on September 30th.
As the Official Stadium Renovation Partner of Bank of America Stadium, Lowe’s will provide building materials to the job site and help bring the renovations to life.
Eric Sudol, Chief Revenue Officer at Tepper Sports & Entertainment, said:
“Every element of the Bank of America Stadium Experience Center was designed with purpose, ensuring fans, partners and community members can explore our renovation plans in a setting that reflects the care and attention we’re bringing to the future of the stadium.
“As our hometown home improvement provider, Lowe’s was a natural partner as we modernise one of the Southeast’s premier venues. Their longstanding commitment to the Carolinas and our teams makes this next chapter a seamless extension of a partnership built around serving the people and places that define our community.”
Stay up to date on the Bank of America Stadium Experience Center opening and learn about exclusive seating and premium options for the renovation by visiting BankofAmericaStadium.com and submitting information via the form.
About Advent
Celebrating its 25th anniversary this year, Advent is an experience design firm specialising in research, technology and storytelling to create immersive experiences for some of the world’s largest brands, including the Dallas Cowboys, The PGA of America, Kansas City Chiefs, Las Vegas A’s, Inter Miami CF and a host of higher education institutions (the University of Southern California, the University of Texas, the University of Oregon).
Headquartered in Nashville, Advent has completed more than 2,500 projects globally.
About Tepper Sports & Entertainment
Tepper Sports & Entertainment (TSE) owns and operates the Carolina Panthers of the National Football League (NFL), Major League Soccer’s (MLS) Charlotte Football Club, and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting around 12 football-focused events annually, Bank of America Stadium now boasts around 40 annual ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, MLS, international soccer and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020, 2022 and 2024 elections.
For more information visit: https://teppersportsentertainment.com/
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Source & imagery, courtesy of Advent / Tepper Sports & Entertainment
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