- February 19, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
The Haslam Sports Group (HSG) and Legends Global have announced an expanded, long-term partnership that will make Legends Global the exclusive food and beverage operator at the new Huntington Bank Field enclosed stadium, set to open in 2029 in Brook Park, Ohio.
Haslam Sports Group President, David Jenkins, said:
“We look forward to continuing to grow our partnership with Legends Global by working with them to bring a premier food and beverage operation to the new Huntington Bank Field. First-class fan experience is our priority at Haslam Sports Group and a large piece of that has to do with the hospitality that fans can enjoy on gameday or at events. It’s so important that from our concessions to our premium offerings, we highlight all that Northeast Ohio has to offer while providing our fans with efficient transactions – and we know Legends Global can deliver on that.”
Through this partnership, Legends Global will manage all aspects of the stadium’s food and beverage program, including concessions, premium suites and clubs, and catering. The company will implement a data-driven, fan-focused approach to curate menus, optimise operations and increase revenue opportunities. A primary focus will be on local and regional sourcing, working with Northeast Ohio businesses, purveyors and culinary partners to deliver authentic flavours to fans and guests.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Design, Hospitality and Premium Experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd. The event will commence with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield stadium on September 30th.
Legends Global President of Hospitality, Tom Funk, said:
“Partnering with Haslam Sports Group from the earliest stages allows us to shape how hospitality brings fans and guests together and defines their experience at the new stadium. By collaborating closely with our sales team and the project’s architects, we’re optimising every aspect of food service, from concessions to premium spaces, to ensure we deliver the best possible hospitality experience for every guest.”
The expanded hospitality agreement builds on a longstanding relationship between HSG and Legends Global. In September 2025, the companies announced that Legends Global will also oversee sponsorships, premium seating and suite sales for the new stadium, delivering a fully integrated commercial strategy.
Designed by HKS, the new enclosed stadium will be a world-class venue that attracts visitors from across Ohio and beyond. An adjacent mixed-use, lifestyle and entertainment development will further enhance the fan experience and serve as a catalyst for growth in Northeast Ohio.
Legends Global delivers the food and beverage experience at over 175 venues worldwide, including top-tier stadiums, arenas, theatres, amphitheatres, convention centres, membership clubs and restaurants. The company is also a leader in supporting modern NFL stadiums with maximising revenue generation and enhancing fan experiences. Currently, Legends Global partners with more than half of all NFL teams through its portfolio of services.
Source: www.LegendsGlobal.com
Imagery, courtesy of: Cleveland Browns / HKS
SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
