- September 8, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
From San Francisco to London — Pubinno, the global leader in smart draft technologies, has officially entered the United Kingdom market.
The launch is already making an impact at two of the country’s most iconic venues. Lord’s Cricket Ground, known worldwide as the Home of Cricket, is now serving self-service draft powered by TapPay, while Tottenham Hotspur Stadium, one of Europe’s most advanced multi-purpose arenas, has adopted Pubinno’s solutions to deliver faster, more sustainable draft operations behind the counter.
🎥 Watch the Lord’s Cricket Ground activation video
Seamless. Sustainable. Stadium-Proven.
At Lord’s, fans are enjoying frictionless self-service draft with shorter lines, smooth transactions, and minimal waste — thanks to a collaboration with Shack Events, BrewDog and SumUp. Queue times have been reduced by up to 80%, with average service time cut to well under a minute.
Meanwhile, Tottenham Hotspur Stadium is leveraging Pubinno’s solutions to optimise speed, reduce loss, and boost throughput in high-volume operations — achieving up to 99% keg efficiency while maintaining complete control and actionable insights over every pour.
Mert Can Cinka, Growth & Partnership Director at Pubinno, said:
“These landmark venues are proof that the future of draft is already here: More efficient, more sustainable, and more connected.”
Built for the Future of Draft
Founded in 2015 in San Francisco, Pubinno develops AI-powered robotics technologies that redefine every aspect of draft service, from pouring to cleaning to remote management.
Today, Pubinno operates in over 2,300 locations across eight countries, including the US, Portugal, Spain, Netherlands, Japan, Turkey, Cyprus, and now the UK. Our technology is the go-to choice for leading stadiums, festivals, hotels, pubs, restaurants, and hospitality operators aiming to elevate guest experiences while boosting operational efficiency.
The 2025 SVB LIVE Conference & Exhibition – focused on elevating the live experience – is being held at Villa Park in the UK on October 6th and 7th. An Opening Night Icebreaker will kick things off in style at bp pulse LIVE on October 5th, and the event will close with a tour of Birmingham City FC’s St. Andrew’s @ Knighthead Park on the evening of October 7th.
Pubinno’s Smart Solutions
- Smart Tap — AI-powered pouring that delivers consistent, efficient, and precise flow — every time, regardless of who’s behind the tap.
- Smart Hub — A real-time, cloud-based dashboard for complete control over draft performance.
- Smart Clean — Automated, high-efficiency line cleaning built with sustainability in mind.
- TapPay — Self-service draft pouring for guests: select, pay, and pour in seconds. Integrates with any POS or payment system.
One Platform. Infinite Possibilities.
Pubinno delivers a fully integrated draft ecosystem, combining self-service, automated line cleaning, real-time analytics and remote control in one powerful platform. Compatible with any existing infrastructure, POS or payment system, it gives operators unmatched flexibility to launch tailored business models, roll out seamless PoC projects, and scale effortlessly across venue types. With live operational data at their fingertips, venues can act instantly; from launching promotions and adjusting prices on the spot to optimising stock in real time, turning every pour into a smarter, more profitable transaction.
📩 To bring Pubinno’s smart draft technology to your venue, contact hello@pubinno.com or visit www.pubinno.com
Pubinno is a VIP Sponsor of Sports Venue Business (SVB). To find out more, click here.
SVB LIVE events focus on elevating the live experience through architecture & design, commercialisation, customer journey, fan & premium experience, hospitality, interiors & fit-out, sustainability and technology.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
