Valencia CF selects Elevate as strategic partner for the commercialisation of the Nou Mestalla naming rights

Valencia CF has announced an agreement with Elevate, a global leader in sports and entertainment consulting, to drive the commercialisation strategy of the Nou Mestalla naming rights.

This collaboration marks a decisive new step in the Club’s long-term vision, as it prepares to inaugurate its new stadium in the summer of 2027 — a venue that will generate new revenue streams to drive both economic and sporting growth for decades to come.

The agreement with Elevate as a strategic partner represents another major commercial milestone for Valencia CF linked to the new stadium. Following a thorough and highly competitive selection process, in which Elevate prevailed over other international companies specialising in naming rights commercialisation, this partnership will strengthen the Club’s position as one of Europe’s leading football institutions while supporting its sporting and business ambitions.

Javier Solis, General Director of Valencia CF, said:

“Partnering with Elevate for the commercialisation of the Nou Mestalla naming rights is a decisive step on our path toward the future. This collaboration ensures that we align with a global brand that shares our values and vision, while providing us with the resources needed to strengthen our sporting ambitions.”

‍The Nou Mestalla will become one of the most modern venues in Europe, with a capacity of over 70,000 spectators, designed to deliver a complete, segmented and exciting experience for fans and for the city of Valencia. Elevate will leverage its global network and expertise to identify a naming rights partner that shares Valencia CF’s vision for innovation, excellence and long-term growth.

The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, October 6-7th. An Opening Night Icebreaker will kick things off at bp pulse LIVE on October 5th, and close at St. Andrew’s @ Knighthead Park on the evening of October 7th. Valencia CF’s Director of Data/Analytics, Fan Experience & Ticketing, Franco Segarra, is one of 60+ industry expert speakers.

Paul Kakhia, VP Strategy & Insights at Elevate, said:

“We are honoured to work with Valencia CF on such a historic project. The Nou Mestalla will be a landmark venue for the club and a symbol of its future ambition, and our commitment is to bring in a brand partner that aligns with the club’s values and supports its long-term success and its community. Our goal is to deliver one of the most significant naming rights agreements in European football.”

‍Kakhia – who will lead the firm’s commercial efforts on the ground in Valencia – will relocate to the city to spearhead the project and lead a dedicated commercial team responsible for the naming rights process. This team will work closely with the Club’s marketing and commercial department on strategy and positioning, while taking the project to the global market. It will combine advanced market intelligence with direct commercial execution to secure a partner that reflects Valencia CF’s identity and global vision.

Craig Martin, Chief Partnerships Officer at Elevate, said:

“Elevate exists to create transformative partnerships, and the Nou Mestalla represents an extraordinary opportunity.

“Our team will bring global insights, best-in-class data and strategy to ensure this stadium finds a brand partner worthy of its scale and ambition. Following our recent work to secure Hill Dickinson Stadium as the naming rights partner for Everton FC and Washington Commanders’ Northwest Stadium, we will deploy our global expertise alongside local integration to help find the right brand partner for the future of the Nou Mestalla.”

Source & imagery, copyright: Valencia CF

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