- July 9, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Creative agency Raccoon & Bear has unveiled a full rebrand and new website for Venue Catering Partner (VCP), a respected name in UK sports and venue catering.
The project reflects VCP’s ambition to modernise its identity and better showcase its operational excellence across high-profile venues and partnerships. Raccoon & Bear were brought in to lead both the strategic repositioning and digital execution, delivering a brand that’s bold, boutique, and built for growth.
From Brand Roots to Digital Relaunch
The rebrand began with a collaborative discovery phase, including competitor analysis, customer insights, and tone of voice workshops. The resulting identity included a dual-logo system, bespoke typography, and a fresh colour palette which combines authority with agility.
Building on that foundation, Raccoon & Bear then led the full redesign of the VCP website. The team rewrote all content, conducted a full SEO audit, reorganised the user journey via new site architecture, and created wireframes in Figma to guide the build.
The final site https://www.venuecateringpartnerltd.co.uk/ offers not just a sleek user experience, but a powerful platform for business development.
Morag Kent, Co-Founder of Raccoon & Bear, said:
“It was a great opportunity to apply our deep experience in hospitality branding to help VCP position themselves clearly in the market. Their own legacy and credibility deserved to be front and centre, reflected in the confident use of initials, purposeful colour choices, and the absence of obscure icons. Their name says it all. What they now have is a modern look and feel that truly supports their ‘fresh approach’.”
A Model for Boutique Rebrands with Big Impact
The rebrand and website demonstrate how smaller agencies can deliver big-agency thinking with speed and creativity. For VCP, the new assets are already proving valuable in tender processes and sales outreach.
Raccoon & Bear Co-Founder, Morag Kent, will be a panel session moderator during the 2025 SVB LIVE Conference & Exhibition – focused on elevating the live experience – being held at Villa Park in Birmingham, UK, on October 6-7th. An Opening Night Icebreaker will kick things off on October 5th (venue TBC) and this industry-leading event will close with the SVB LIVE Awards at BCFC’s St. Andrew’s @ Knighthead Park on the evening of October 7th.
Paul Biffen, Chief Executive Partner at VCP said:
“Raccoon & Bear have fully understood our pain points and ambition, using those to refine the brief for our brand and website. Morag’s in-depth knowledge and understanding of the venue catering sector meant we were truly working with a creative partner, not just an agency. We are delighted with the new logo, colours and website and finally have a presence which reflects our experience and expertise.”
Raccoon & Bear continues to position itself as a specialist in hospitality branding and fan-first environments, working with clubs, venues, and caterers looking to make commercial impact through design and proposition development.
SVB LIVE events focus on elevating the live experience through architecture & design, commercialisation, customer journey, fan & premium experience, hospitality, interiors & fit-out, sustainability and technology.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
