PMY grows EMEA presence with acquisition of experience powerhouse EVENT360

PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of matchday entertainment, immersive stadium ceremonies, and unforgettable live experiences.

EVENT360 plays a key role in some of the most memorable moments in sport, with an impressive client roster including UEFA, NFL International, Six Nations, Rugby Football Union (The RFU), Football Association (The FA), Arsenal Football Club, and SailGP.

Under the acquisition, EVENT360 will be rebranded and integrated into KOJO, which is PMY’s global experience division, enhancing the company’s ability to deliver technology-driven fan engagement and world-class live event production.

By combining EVENT360’s matchday expertise with KOJO’s award-winning creative, production and technology services, PMY is poised to elevate fan experiences at major events, tournaments and stadiums around the world.

The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park in Birmingham, UK, on October 6-7th, before that there’s the SVB LIVE Global Networking Event at Fulham Pier in London, UK, on June 4th. SVB LIVE events focus on elevating the live experience.

PMY Group Chief Executive Officer Paul Yeomans said the acquisition aligns with the company’s vision to power the live environment through technology, intelligence and experience:

“We are proud to welcome Julian and the EVENT360 team into PMY Group. We have long admired their ability to elevate stadium and live event experiences for the world’s largest sporting venues, clubs and leagues and we look forward to continuing to innovate together, using the full breadth of our collective experience and capability.”

Julian Marks, Managing Director of EVENT360, will join KOJO’s Executive Leadership Team as Group General Manager, EMEA. In this role, he will collaborate with KOJO Group CEO Stephen Lord to drive the growth of KOJO’s international presence and new markets.

Marks said:

“We’re thrilled to join forces with PMY Group and KOJO. United in our purpose to elevate live sports and entertainment, we’re ready to deliver world-class experiences that connect deeply with fans and create lasting memories.”

The acquisition marks a significant milestone in PMY’s growth strategy across the EMEA region and reaffirms its commitment to the UK market.

SVB LIVE events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan Experience, Hospitality, Interiors & Fit-Out, Premium Experience, Sustainability and Technology.