VirtuStratos and FrothStop: Revolutionising Stadium Beverage Service in a New Era of Fan Experience

The future of stadium hospitality is getting a serious upgrade. VirtuStratos, the official European partner of FrothStop, is bringing the world’s smartest beverage dispensing technology to high-capacity venues across Europe.

With European stadiums undergoing major transformations ahead of events like UEFA Euro 2028, FrothStop is arriving just in time to revolutionise how fans are served – faster, smarter and more sustainably than ever before.

Why FrothStop? Because Fans Deserve Better.

Gone are the days of missing half the match because you’re stuck in a queue for a pint. FrothStop is redefining beverage service, bringing a seamless, six-second pour that’s not just fast but consistently perfect. And that’s just the beginning:

• 600+ perfect pours per hour – No more long queues; just happy, refreshed fans.
• Real-time operational insights – Track sales, monitor stock and optimise service instantly.
• Built-in compliance features – Facial recognition for age verification, seamless cashless payments.
• Sustainability at the core – Cut beverage waste below 2%, integrate reusable cups and reduce single-use plastics.
• Return on Investment? Lightning-fast – A system that pays for itself in 6 months, while increasing beverage sales by 15%.

Daniel Stram, CEO of VirtuStratos, said:

“Think of it as upgrading from a family car to a Ferrari. It’s not just fast, it’s smart. FrothStop combines speed, precision, and sustainability to transform stadium hospitality.”

A Stadium Boom Across Europe – And FrothStop Is Ready to Meet the Demand

With the sports and entertainment industry seeing a massive shift towards premium fan experiences, stadium operators are looking for ways to elevate service while keeping costs down. And the timing couldn’t be better:

🏟️ Everton Stadium, Liverpool – The new waterfront home of Everton FC, integrating cutting-edge fan engagement technologies.

🏟️ Dalymount Park, Dublin – A landmark redevelopment worth €24.7m, enhancing facilities for fans and players alike.

🏟️ Tottenham Hotspur Stadium, London – A benchmark for multi-purpose venue design, already hosting NFL games, concerts, and major events.

These world-class venues aren’t just expanding seating capacities, they’re rethinking how fans experience live events. FrothStop is ready to step in, ensuring that stadiums are equipped to handle peak demand without compromise.

More Than Just Speed – The Future of Smarter Beverage Service

Speed is great, but FrothStop is so much more. It’s a data-driven, revenue-maximising, sustainability-focused powerhouse.

Stadiums are no longer just venues – they’re entertainment ecosystems. And in a world where fan expectations are at an all-time high, FrothStop gives stadium operators a competitive edge:

⚡ Better efficiency = increased sales. Faster service means more drinks sold per match.

🌍 Sustainability meets profitability. Say goodbye to plastic waste and costly over-pouring.

📊 Real-time decision-making. FrothStop’s smart analytics help venues fine-tune their service for maximum profitability.

🔄 Adaptability for multi-event usage. From Premier League matches to concerts, FrothStop’s system seamlessly integrates with diverse venue requirements.

💡 Enhancing the fan experience beyond beverages. Future-ready upgrades include AI-driven crowd analytics, mobile pre-ordering, and fully automated self-service kiosks.

SVB LIVE events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, October 6th and 7th, with an Opening Night Icebreaker on October 5th.

Stram added:

“The big question isn’t whether FrothStop will improve operations, it’s whether stadiums can afford to operate without it. This is the future of fan service, smarter, faster and greener.”

VirtuStratos and FrothStop at SVB LIVE

VirtuStratos and FrothStop are proud to be showcasing this innovative, game-changing solution to stadiums and venue operators across Europe at the 2025 SVB LIVE Conference & Exhibition, taking place at Villa Park, home to the English Premier League side, Aston Villa Football Club, this October 6th and 7th.

This partnership isn’t about flashy live presentations, it’s about making a real impact. High-capacity venues need solutions that work, and FrothStop is here to deliver.

About VirtuStratos

VirtuStratos is a leading innovator in sports, gaming and hospitality, dedicated to transforming fan engagement and venue experiences. Through strategic partnerships and technology-driven solutions, VirtuStratos enhances profitability and digital transformation for sports and entertainment organisations across Europe.

About FrothStop

FrothStop is the world’s premier automated beverage dispensing system, delivering speed, precision and intelligence to high-capacity venues. Designed for stadiums, arenas and entertainment venues, FrothStop reduces waste, maximises revenue, and enhances the fan experience, all while promoting sustainability and compliance.

Source & imagery, courtesy: VirtuStratos

SVB LIVE events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition. The next networking event will take place in London on May 21st.