- March 18, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
The highly anticipated ChorusLife Arena in Bergamo, which recently opened, has welcomed its first high-profile international entertainment act, ushering in a new era for live entertainment in Italy. Supported by Legends and ASM Global, the brand-new venue has already garnered acclaim, unanimously considered the best arena in Italy with a capacity below 7,000.
At 5,000 capacity, ChorusLife Arena has been designed to offer an atmosphere that is both intimate yet electrifying, setting a new standard for arenas in the country.
The event took place on Thursday 13 March, with a spectacular sold-out performance from Sam Fender, marking his only Italian tour date this year and the first international act to grace the arena’s stage. Tickets for the show sold out two months in advance, demonstrating the huge demand for world-class live entertainment in the region.
Joe Rizzello, Vice President & General Manager of ASM Global Italy said:
“ChorusLife Arena is a game changer for Italy’s live entertainment scene. We’re thrilled to welcome fans to this world-class venue, starting with what was a simply unforgettable night featuring the incredible Sam Fender. 2025 is already looking like a huge year for the ChorusLife Arena, with close to 100 events already booked – a true record for Italian arenas of this size.”
The arena is part of the innovative ChorusLife district project, a modern urban redevelopment initiative aimed at blending entertainment, technology and community spaces.
SVB LIVE events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, October 6th and 7th, with an Opening Night Icebreaker on October 5th. ASM Global and Legends are regular participants.
Designed with the guest experience at its core, the Arena at ChorusLife offers best-in-class facilities, cutting-edge acoustics and a selection of premium hospitality areas. The venue’s versatility and state-of-the-art back of house facilities allow it to host a wide range of events, from music concerts and sporting spectacles to corporate events and more. Every detail has been meticulously crafted to provide an unparalleled entertainment experience, making it a must-visit destination for both artists and fans alike.
Following last week’s international kick off, the arena is now expected to host an exciting lineup of events, further cementing its reputation as a premier entertainment hub in Italy.
For more information and upcoming events, visit www.choruslife.com.
About Legends
Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fuelled service solution platform to drive revenue, heighten their brand, and execute their vision.
Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions and leisure.
Legends is the industry leader in designing, planning and realising exceptional experiences in sports and entertainment.
Follow Legends on LinkedIn, Instagram, and X.
About ASM Global
Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centres and performing arts venues.
Credit for Sam Fender Images: Carlo Giovanni Berniak
SVB LIVE events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition. The next networking event will take place in London on May 21st.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
