Oxford United signs with Radisson Hotel Group

Oxford United have announce the signing of Radisson Hotel Group, who will partner with the Club to deliver a new-build, 180-room Radisson-branded hotel. 

This will form part of the proposed development on land known as the Triangle, north of Oxford, where the Club aims to create a sustainable sports, entertainment and lifestyle landmark.

More than half of the hotel’s guest rooms will overlook the pitch and will feature fresh Scandinavian design, providing a calming environment, with neutral tones and natural materials. The ground floor will include a restaurant, where guests and visitors can unwind and socialise, or enjoy something to eat before or after watching a game.

The site will include a 16,000-capacity stadium, a 1,000-capacity conference and exhibition centre, and the 180-room Radisson hotel, as well as bars, restaurants and fitness and entertainment facilities. It will create almost 1,000 jobs to support the local economy.

Adam Benson, Chief Commercial and Marketing Officer at Oxford United, said:

“Signing an agreement of this nature marks a major milestone for the stadium development. The fact we can attract a partner of the calibre of Radisson Hotel Group is a real endorsement of the world-class complex we are looking to build. 

“At every stage of the process, the Radisson team demonstrated a real understanding of what we are trying to achieve. Their offering, accommodation and associated facilities will fit perfectly with the overall development ensuring an exceptional experience for all visitors. The hotel is a key part of our plans to create a multi-purpose venue, whilst supporting the Club’s ability to operate an economically sustainable long-term home.”

Visitor experience has been placed at the heart of the design of the project, with the inclusion of community-focused open public green spaces, which will enhance the biodiversity of the site, as well as being available to deliver increased education, health and wellbeing programmes.

The SVB LIVE series of events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, home of Aston Villa FC, on October 6th and 7th, with 20.20 Ltd a confirmed Silver Sponsor.

Jonathon Clarke, Development Director at Oxford United, added:

“We conducted a thorough tender process for our hotel partner and the Radisson Hotel Group stood out for their strong sustainability credentials, beautiful design and understanding of how to integrate a hotel into a leisure and community facility. 

“The standards they set are world-class, from interior design and visitor experience through to sustainability. Our visions are perfectly aligned, and we look forward to working together.”

Adela Cristea, Vice President, Business Development UK, Ireland & Nordics at Radisson Hotel Group said:

“We are proud to have been chosen as the hotel partner for this very exciting and forward-thinking development. The Radisson brand is the perfect choice for a project focused on sustainable living, and we look forward to enhancing the guest experience for visitors to the stadium.”

As part of Oxford United’s pledge to deliver a state-of-the-art stadium, it will use a low-carbon energy supply to create an ‘all electric’ stadium, with power also generated by solar panels, making it the most environmentally sustainable mid-sized stadium to be built in the UK.

The stadium will provide numerous public transport options and will create new connections for the wider community, with an east to west pedestrian and cycle route. The stadium is next to Oxford Parkway train station, which offers a short five-minute connection to Oxford’s central train station, plus a Park & Ride site for local bus services.

The property joins Radisson Hotel Group’s rapidly growing UK & Ireland portfolio, which includes almost 80 hotels in operation and under development.

About Oxford United

Oxford United Football Club, with a proud history dating back to 1893, is comprises the EFL League One Men’s Team, the National League Southern Division Women’s Team, and Academy. The club’s charitable arm, Oxford United in the Community, undertakes a huge amount of positive work throughout the city and county.

In 2001, the club moved to The Kassam Stadium. Oxford United’s current home is unsustainable in a number of ways and remote from public transport. With the current agreement for The Kassam Stadium coming to an end in 2026, there is an urgent need to develop a new stadium in order to protect the future existence of one of the oldest football clubs in the UK.

Project Team

AFL Architects is leading the stadium design, with Fabrik, Mott MacDonald, and Ridge and Partners among the project team members.

20.20 Ltd have been appointed as the creative agency to create a unique identity and experience strategy for the proposed new 16,000-capacity stadium.

Source & imagery, courtesy of: Oxford United

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