Webinar: An Authentically Welcoming Fan Journey

Sports Venue Business and usheru are delighted to announce a new webinar for Arenas and Live Entertainment Venues focused on creating optimum fan journeys that emphasise inclusivity and accessibility for all fans, with speakers Rosie Selle, VP Marketing, Climate Pledge Arena and Michael Cullen, Partnerships Manager, usheru.

This amazing duo of industry expert panelists will discuss how venues can create and harness an authentically welcoming message that embraces diverse audiences and explore the actual value of optimising the online journey to enhance the overall audience experience.

Webinar details:

Title: An Authentically Welcoming Fan Journey

Audience: Arena Owners, Operators, Marketing Execs, etc.

Host: Katie McIntyre, Founder & CEO, Sports Venue Business and SVB LIVE

Panelists: Rosie Selle, VP Marketing, Climate Pledge Arena, and Michael Cullen, Partnerships Manager, usheru 

Topics: What is the fan journey? When does it start and end?

  • How the fan journey is changing across the industry
  • Overcoming obstacles to create a welcoming experience for all
  • How does this play into running a successful arena?
  • How has Climate Pledge Arena approached this?

Format: Zoom Webinar

Register online at: https://share.hsforms.com/19hgHBd78Tai-Jj6TkTL_6Q1d1i4

Webinar ID: 810 8144 0550
Passcode: 451775

International numbers available: https://us06web.zoom.us/u/kdoGouEyNC

Date: Wednesday January 15, 2025

Time: 9am PST / 12pm EST (5pm GMT)

The first SVB LIVE Networking Event of 2025 is taking place at Leopardstown Racecourse on January 23rd, with usheru Co-Founders, Catherine Downes and Oliver Fegan, joining a panel entitled “Revolutionising the Last Mile: From Digital Journey to Human Experience”. Book your ticket here.

Register for this webinar by simply clicking on the image above…

SVB LIVE events focus on elevating the live experience through Architecture & Design, the Customer Journey, Fan Experience, Hospitality, Interiors & Fit-Out, Premium & VIP, Sustainability, Technology and Venue Commercialisation.

Speaker bios:

Rosie Selle, VP Marketing, Climate Pledge Arena

Rosie is a tenured arena marketing leader with experience developing and executing strategic marketing initiatives across multi-channel platforms for large entertainment properties worldwide, including:
– Target Center – ASM Global in Minneapolis, MN
– KeyArena and McCaw Hall at Seattle Center
– T-Mobile Arena in Las Vegas, NV
– Antel Arena in Montevideo, Uruguay

At Climate Pledge Arena, she serves as a senior member of the marketing team, planning and implementing branding, tickets sales, media buying, partnership marketing, social and digital media strategies.

Michael Cullen, Partnerships Manager, usheru

Michael Cullen brings over a decade of experience in hospitality, events and marketing. His career began as a student at the Lionel Hampton Jazz Festival in Moscow, Idaho, and he has been involved with the Treefort Music Fest since 2014, a multi-venue festival spanning music, film, food, technology and yoga.

Prior to joining usheru, Michael served as Assistant Director of Brand Development and Marketing at ExtraMile Arena, where he earned Boise State University’s President’s Community Service Award. He enjoys giving back to local arts community, serving on advisory boards for TRICA (Treasure Valley Institute for Children’s Arts) and the Alexa Rose Foundation.

At usheru, he specialises in understanding the unique needs of venues and arenas. Assisting marketing leaders not only to achieve their goals but also to create unforgettable moments for their fans.

Register for this webinar by clicking here.

The SVB LIVE series of events – organised & delivered by Sports Venue Business (SVB) – feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition.

Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.

#SportsVenueBusiness – The leading platform for sector news, views & developments

#SVBLIVE Elevating the Live Experience

Share This Article


This website uses cookies and asks your personal data to enhance your browsing experience.