Wolves extend tie-up with Levy to cover retail operations

Premier League Club Wolves have extended their partnership with current hospitality providers Levy to become the club’s new retail partners.

Levy UK + Ireland have been market leaders in sports stadia catering for many years, and Wolves have become the first club to partner with Levy Merchandising, the company’s strategic expansion into the realm of sports merchandising.

The partnership sees Levy build on the catering and hospitality services they provide to Wolves by taking on the club’s retail operations, managing the Wolves Megastore at Molineux, as well as the club’s online store.

Levy UK have been Wolves’ hospitality providers since April 2019, taking care of food and drink across all matchday and non-matchday events at Molineux, and also manage the catering for all football operations at the Sir Jack Hayward Training Ground.

Their decision to enter the merchandising market aligns with Levy’s wider vision to create memorable experiences and engage with fans on a broader scale, and Levy Merchandising will also design and manufacture a wide range of sportswear, fit for the highest level of performance through to leisure and fan wear.

The company will also produce a comprehensive range of souvenirs and accessories and, in line with Levy’s strong commitment to supporting local communities and working with charities and outreach programmes, all products will be carefully sourced with factories who have undergone stringent audit processes.

Jon Davies, MD of Levy UK + Ireland, said:

We’re excited to strengthen the partnership between Levy UK + Ireland and Wolves. By taking on the retail operations we can boost the retail offer, amplify the club’s identity, and enhance the fan experience within both the retail and food and drink arenas.

We have a reputation for excellence, quality and innovation and Levy Merchandising is committed to improving the matchday journey at Molineux and beyond.

For supporters, the shopping process at Wolves remains the same, with the online store available at shop.wolves.co.uk, with supporters signing into their Wolves accounts to complete their purchases.

The Molineux Megastore will continue to operate its current opening hours during the week and on matchdays.

Check out the latest sports and entertainment venue development news in the newly launched, subscription-only, SVB Global Report here.

Sports Venue Business (SVB) has unveiled a raft of new offerings for 2024 under the SVB LIVE banner, including Global Networking Events and a Webinar Series, culminating in an Annual Conference & Exhibition – to be held at Croke Park in Dublin, Ireland, October 9th & 10th – with an Expert Group helping to shape the conversation.

#SportsVenueBusiness – The leading platform for sector news, views & developments

#SVBLIVE – Elevating the Live Experience