Elevate acquires Fenway Sports Management’s Consulting Group

Elevate – an award winning full service consultancy firm supporting high performing organisations in sports and beyond – has announced the acquisition of Fenway Sports Management’s Consulting Group. Elevate Brand’s Chief Client Officer, Cameron Wagner, will continue to lead the agency’s global brand consulting and activation practice focused on using Elevate’s robust data and insights engine to create convention-defying partnerships and activations for brands in sports and entertainment.

The addition of Fenway Sports Management’s Consulting Group further strengthens Elevate’s unique position as an agency composed of thought-leaders with experience spanning property, brand and agency worlds; and building partnerships that create ownable space for brands to stand out in the complex world of sports and entertainment.

Following the acquisition, Elevate Brand collectively boasts a dynamic, global client roster of over 20 brands, including Procter & Gamble (notably brands Old Spice, Dawn, Crest, Oral-B, Swiffer and Zero), Duracell, UKG, Globant, Moderna, Santander, Wasabi Technologies, Cavendish Farms, Red Sox Foundation, Monster.com, Old Trapper, FM Global, Rapid 7, and more.

Over the past 3 years, Elevate Brand has activated brand client campaigns across Formula 1, the English Premier League (EPL), the 2023 FIFA Women’s World Cup Australia and New Zealand, the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League (NHL), the National Women’s Soccer League (NWSL), the PGA and LPGA, USGA, USTA, NASCAR, the NCAA and College Football Playoff, the Premier Lacrosse League, MGM Music Hall, Fenway Concert Series, and more.

Al Guido, CEO & Chairman, Elevate, said:

In three years, the calibre of clientele Elevate Brand has amassed, the dynamic partnerships and activations it has executed, and the sophistication of data-driven insights it has provided to our Fortune 500 brand clients is truly impressive.

The acquisition of Fenway Sports Management’s Consulting Group marks a notable milestone in the impressive three-year sprint of growth and success for Elevate Brand. We remain inspired and emboldened that Chief Client Officer, Cameron Wagner’s leadership, perspective, and bold ambitions on behalf of Elevate Brand’s clients will continue the significant momentum of this agency.

Cameron Wagner, Chief Client Officer, Elevate Brand, said:

The acquisition of Fenway Sports Management’s Consulting Group enables us to build upon the rapid growth of our current practice and scale more quickly, and brings with it an incredible roster of talent, a top tier group of clients, and a depth of experience that will further enhance our offering.

We are excited to build upon the strong relationships and services both groups have been providing, and use the collective power of our Brand Team, as well as Elevate’s global agency, to amplify opportunities across the sports and entertainment landscape.

Source & imagery, courtesy: Elevate

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