Seat Unique partners with Chester Racecourse to elevate race days

Responding to demands, Seat Unique has teamed up with the world’s oldest racecourse, exclusively powering its premium ticketing and hospitality offering.

Seat Unique, a leading provider of premium tickets and experiences for live music, sports and cultural events, has entered into an exclusive partnership with Chester Racecourse through a multi-year agreement.

Through the partnership, the online hospitality access at Chester Racecourse is set to increase by 300%, meaning a greater number of racegoers will be able to enjoy race days from the best vantage points.

Boasting the title of the world’s oldest operational racecourse since its inception in 1539, Chester Racecourse aligns with Seat Unique in a shared commitment to innovation and exceeding the demands of modern racing enthusiasts.

Seat Unique has streamlined the process for guests seeking hospitality at Chester Racecourse. Now, with just a few clicks on the user-friendly and secure platform, racegoers have access to eight exclusive hospitality packages and premium facilities like PARADE, 1539 Restaurant & Bar, The White Horse, Private Boxes and the Final Furlong.

The partnership comes as Seat Unique continues to deliver unrivalled race day experiences, having already established collaborations with York Racecourse and providing official access to hospitality and premium tickets for Royal Ascot and Newbury Racecourse.

Robin Sherry, Founder and CEO at Seat Unique said:

We are honoured to collaborate with Chester Racecourse, one of the world’s most historic and iconic racing venues, to deliver unforgettable premium and hospitality experiences for racegoers. At Seat Unique, we’ve witnessed the rise of the experience economy, where guests prioritise premium events over material possessions. This shift reflects increased demands for top seats and enhanced amenities. That’s why we’re so excited about our partnership with Chester Racecourse, as it enables us to unlock fresh experiences for racegoers, attract new guests, and introduce innovative ways to enjoy race days.

Anna Jowle, New Partnerships Manager at Seat Unique added:

Our goal is to provide unparalleled access to premium experiences, attracting a wave of new audiences to Chester Racecourse. As the demand for luxury experiences continues to grow, we are committed to offering nothing less than the best. This shared passion drives us and Chester Racecourse to create unforgettable moments for guests looking to immerse themselves in the unrivalled entertainment and hospitality offerings.

Steve Davies, Chief Operating Officer at Chester Racecourse said:

As the leading premium ticketing and experiences provider, Seat Unique excel in boldly innovating to push the boundaries of quality and service and are passionate about delivering the very best in guest experience. They align with our values at Chester Racecourse, and we are excited to collaborate with them by showcasing our premium ticketing and hospitality experiences on their platform. From premium seats to luxury dining, guests will be able to seamlessly book unforgettable and immersive race day experiences to be enjoyed time and time again.

Premium tickets and hospitality packages for Chester Racecourse fixtures are now available to purchase through Seat Unique.

Source & imagery, courtesy: Seat Unique

Sports Venue Business (SVB) has unveiled a raft of new offerings for 2024 under the SVB LIVE banner, including networking events & a webinar series, culminating in an annual conference & exhibition – to be held at Croke Park Stadium in Dublin on October 9th and 10th – with an Expert Group helping to shape the conversation. We are also launching the exclusive, subscription-only ‘SVB Global Report’, outlining New Builds, Renovations & Major Refurbishment projects.

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#SVBLIVE Elevating the Live Experience


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