Birmingham City partners with Oak View Group

Birmingham City Football Club has has entered into a multi-year partnership with leading global sports and entertainment company, Oak View Group (OVG) Europe Ltd.

Under the terms of the agreement, OVG will work with the Club to develop a long-term strategy to maximise the commercial value of St. Andrew’s and the Club’s training grounds; create a new commercial framework for future infrastructure projects that the Club’s owner Knighthead Capital Management LLC (Knighthead) is committed to delivering; and be responsible for driving additional relationships with global partners who want to be part of the exciting journey the Club has embarked upon.

Birmingham City Chief Executive Officer, Garry Cook, said:

It is very important for Birmingham City to join with ambitious businesses who align with the ambition of the club. Our long-term goals are unprecedented, and we are pleased to attract the global expertise OVG can bring to the club.

Cook added:

OVG has a track record that is second to none, especially in maximising naming rights and ancillary benefits for existing stadiums and new builds. This will be a significant asset for Blues. Revenues generated by OVG will be invested directly back into the Club, supporting our drive to become world class across everything that we do.

OVG Chairman and Founder, Tim Leiweke, said:

Currently, OVG is developing Co-op Live, the most sophisticated international Arena ever built in the U.K., and the most expensive outside of the U.S. And we seek to work with other like-minded, entrepreneurial partners. Clearly, Birmingham City and their vision for the Club and Stadium are world class and highly ambitious. We are excited and focused on helping Tom Wagner and Garry Cook deliver on their vision and commitment to Birmingham.

Images & source, courtesy: Birmingham City Football Club

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