Arena unveils iconic new look

Arena has launched an iconic new look this week as part of its continued journey to become a global leader for large scale temporary infrastructure and integrated event solutions.

The company has unveiled a comprehensive brand refresh, including a modernised logo, redesigned website and a refreshed tone of voice, that better reflects its core values and aspirations.

The global re-brand was launched at Arena’s 19 locations across the Americas, Middle East, Asia, the UK and Europe earlier this week.

Georgina Rawlings, Group Director of Marketing at Arena, said:

This significant transformation reflects our evolution as a company and embodies our new vision, mission and organisational values.

Since our inception, Arena has been a leader in the supply of temporary environments. We’ve built a strong reputation for quality and innovation and have earned the trust of valued clients around the globe. However, we’re not content with simply resting on our laurels. We’re constantly striving to reach new heights and redefine what’s possible.

Our new brand identity is more than just a visual change. It’s a tangible expression of our commitment to innovation, excellence, and exceeding client expectations. We believe it better reflects the dynamic, forward-thinking company we are today.

Arena is a vertically integrated global supplier of temporary architecture and infrastructure delivering market-leading products and services across a variety of sectors. It delivers some of the world’s most iconic sporting and cultural events, including F1, PGA Golf, The Ryder Cup and Olympic and Commonwealth Games.

To discover more about Arena, visit:

Sports Venue Business (SVB) has been responsible for the organisation and delivery of ALSD International – from venue selection & contract negotiations, to sales & marketing, programming & logistics – on behalf of the Association of Luxury Suite Directors from its inception in 2018.

Moving forward, SVB has unveiled a series of networking events and webinars, an exclusive subscription-only ‘Global Report’ outlining New Builds, Renovations & Major Refurbs, and the SVB LIVE (Live Industry Venue Experience) event, an annual conference & exhibition focused on the delivery of optimised ‘live’ experiences and venue commercialisation.

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