Stoke City reveals plans for a high quality fan zone at bet365 Stadium

Stoke City have revealed plans for a high quality fan zone at the bet365 Stadium, with a planning application now submitted to Stoke-on-Trent City Council.

The planned new facility, which is estimated for completion around the start of the 24/25 season, signifies the latest major investment in the Club’s five-year development programme at the stadium and training ground.

Sketches designed by AFL Architects show the fan zone, proposed for development adjacent to the North Car Park, featuring a main stage and LED screen alongside several food and drink outlets, covered areas for supporters to congregate, a dedicated children’s area, restrooms and more.

Richard Smith, Vice-Chairman, Stoke City, said:

It has been a long-held ambition of the Club to construct a fan zone, primarily to enhance the matchday experience at the bet365 Stadium.

During the past 12 months we have commenced the process of designing a high quality facility for Stoke City supporters, for which we are now in a position to submit our application for planning.

Despite rising production costs causing the Club’s scheduled programme of infrastructure investments to increase significantly, there remains a steadfast commitment to fulfil our ambitions and make our facilities as good as they can be.

Sketches designed by AFL Architects show the fan zone, proposed for development adjacent to the North Car Park, featuring a main stage and LED screen alongside several food and drink outlets, covered areas for supporters to congregate, a dedicated children’s area, restrooms and more. Images, courtesy: Stoke City / AFL Architects

Stoke City’s Chief Operating Officer, Simon King, added that the prospective fan zone highlights the Club’s desire to maximise the potential of the bet365 Stadium:

In our dialogue with supporters, it has been clear that there is significant appetite for a fan zone to be introduced as part of a first-class matchday experience, creating a hub of activity where fans can gather and enjoy live entertainment.

We also believe a facility like this will present an opportunity for regular supporter engagement and community activities.

Much like other parts of our venue, it is our intention for it to be used for way in excess of 20-30 home matchdays each year.

It remains our ambition to hold more significant events at the bet365 Stadium, and clearly a high quality fan zone will be a great addition to our offering.

First and foremost, however, I hope this facility gives new and existing fans a reason to treat our matchdays as a full day out with family and friends. Subject to planning, I’m hugely looking forward to seeing it come to fruition.

We have unbelievable support from our owners whose continuing investment in facilities is enhancing the Stoke City experience and providing an elite environment for supporters, players and staff.

Source & imagery, courtesy: Stoke City

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 featured 400+ attendees, who benefitted from a very special tour of The Etihad Stadium, complimented by a high-level conference, exhibition and networking events. This year’s edition also featured the inaugural Tech Symposium and a Fan Experience breakout delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#SportsVenueBusiness – The leading platform for sector news, views & developments

Share This Article


This website uses cookies and asks your personal data to enhance your browsing experience.