Sky VIP Lounge opens at OVO Arena Wembley

Chart-toppers, Joel Corry and Ella Henderson gave Sky customers a VIP experience to remember with exclusive performances to launch Sky’s brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global. 

Guests were treated to sets from the Sky VIP Official Big Top 40 from Global host, Will Manning and DJ Kamilla Rose, before Joel and Ella performed their biggest hits, including their #1 collaboration single, 0800 HEAVEN.

One pair of lucky Sky customers were given a truly unique VIP experience with a surprise meet and greet with Joel and Ella backstage before their performance in the Sky VIP lounge.

Speaking at the launch of the Sky VIP lounge, Joel Corry said:

It’s been great to be a part of the Sky VIP lounge launch at OVO Arena Wembley – I loved performing for all the fans.

Joel Keoghan, Head of Brand Partnerships & Activations at Sky,said: 

We’re delighted to have Joel and Ella launch the brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global. Alongside DJ sets from Will and Kamilla, it’s been a night to remember for our guests. With Sky VIP lounges now open in Leeds, Birmingham and Wembley, and further venues to be announced soon, we’re rewarding even more customers closer to where they live.

John Drury, VP & General Manager of OVO Arena Wembley, added:

We are always exploring new and exciting ways to evolve the guest experience, so we are thrilled to be launching the new Sky VIP lounge at our iconic OVO Arena Wembley. Exceeding our guests’ expectations and creating unforgettable experiences is our passion, and with such enormous demand from fans the best possible experience, it’s the perfect time to bring this new space to life. A huge thanks from us to the wonderful team at Sky, and to Joel Corry and Ella Henderson for phenomenal performances this evening.

As one of the most prestigious spaces in the arenas, the Sky VIP lounge makes guests feel extra special. Sky customers who already have a ticket to a show, can start their night in style with an exclusive pass to the Sky VIP lounge. They can skip the queues and enjoy their own private entrance. Relax with food and drink away from the crowds. There’s even somewhere to get merch.

ALSD International 2023 will take place at Manchester City’s Etihad Stadium this October 9-10th, with a number high-level AEG and ASM Global executives to be in attendance. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, which looks set to welcome 360+ attendees, including 80+ high-level speakers.

Sky customers can apply for complimentary lounge passes at all Sky VIP lounge venues by going to the Sky VIP section in the My Sky app.

OVO Arena Wembley’s partnership with Sky was developed and brokered by AEG Global Partnerships, the sponsorship division of world-leading sports and live entertainment company AEG. The deal sees the continuation of OVO Arena Wembley and Sky’s long term partnership and extends it nationwide.

To learn more about the partnership, visit

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, performing arts venues, and convention and exhibition centres, including McCormick Place, Chicago; The Moscone Center, San Francisco; ICC Sydney Australia; Olympia London; Shenzhen World China; and P&J Live in Aberdeen.

About OVO Arena Wembley

OVO Arena Wembley is one of the UK’s most legendary concert and events venues. For over 60 years, the 12,500-capacity Arena has seen some of the biggest names in music walk through its doors from Queen, The Rolling Stones and The Beatles to David Bowie, Cher, Michael Jackson, Madonna, and ABBA.

Hosting over 100 shows a year, the venue welcomes around 1 million fans every year. As well as delivering world-class live entertainment, OVO Arena Wembley is committed to reducing the environmental impact of its operations and events.

About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London and Coachella Music Festival.

Overall, the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually.

About Global

Global is one of the world’s leading media and entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.

Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.

With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.

Global created and operates DAX, the market leader in Digital audio advertising. Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts in the UK, Europe, the USA and Canada. DAX is the largest digital audio advertising platform in the UK and one of the largest in the world.

The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting and Content. Ashley Tabor-King created Global in 2007.

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments

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