Historic naming rights partnership unveiled for Bangkok’s UOB LIVE

UOB, The EM District and AEG have unveiled a revolutionary naming rights partnership, brokered by AEG Global Partnerships, that promises to reshape the live entertainment landscape in Thailand and the ASEAN region. Through this historic collaboration, UOB LIVE, a cutting-edge 6,000-capacity entertainment venue, will be established, poised to redefine the way people experience entertainment.

UOB LIVE, which will be located at The EMSPHERE shopping mall, will be a state-of-the-art entertainment venue that anchors a world-class shopping outlet, a diverse array of dining options, and comprehensive entertainment spaces catering to different interests and preferences.

Additionally, ASM Global, a leading producer of entertainment experiences and the world leader in venue management, has been named managing operator of UOB LIVE, which will ensure the new world-class venue will become a premier entertainment destination, bringing international performances and sporting events to the region.

At the heart of this landmark alliance is the shared commitment to innovation and excellence, uniting the expertise of three industry giants: AEG, a global leader in sports and live entertainment; The EM District, renowned for developing Thailand’s premier retail and entertainment complexes; and UOB, a leading bank in Asia.

Tan Choon Hin, President and CEO of UOB Thailand, said:

UOB LIVE marks a significant leap in transforming live entertainment for our customers. With AEG’s global expertise and The EM District’s leadership position in the local market, we will redefine the entertainment landscape in Southeast Asia.

UOB LIVE goes beyond a mere venue; it will serve as an immersive platform, uniting diverse communities through the universal language of entertainment. UOB strives to provide an unparalleled customer experience that caters to different preferences and lifestyles, and UOB LIVE will be the Bank’s latest embodiment of this. Through this first-of-its-kind partnership, we are confident that our customers, both in Thailand and across the region, will be able to enjoy a retail and entertainment experience that is unmatched anywhere else.

More importantly, UOB LIVE exemplifies our commitment to the Kingdom of Thailand. As a bank with deep-rooted ties to ASEAN, we believe in the need to contribute to the development of the economies we operate in. UOB LIVE will serve as a beacon of innovation and culture, resonating both locally and across the region.

ALSD International 2023 will take place at Manchester City’s Etihad Stadium October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium sales & service, sustainability and technology taking centre stage. ASM Global’s Gemma Vaughan, Jen Mitchell and Oliver Wright, and The O2/AEG’s Matt Botten, are among the 60+ speakers.

Ms Supaluck Umpujh, Chairwoman of The Mall Group and The EM District, said:

The EM District together with UOB and AEG are joining forces with the shared vision of revolutionising the country’s business, retail and entertainment centres, placing Bangkok and Thailand at the forefront of world retail innovation, entertainment events, meetings, incentives, conferences and exhibitions (MICE) and new lifestyle experiences.

UOB LIVE, along with The EMSPHERE’s retail experiences from world renowned brands, prominent dining experiences, multi-cultural and entertainment complexes with world-class facilities, is set to establish new standards for the regional live entertainment scene. It’s an integral component of our EM District vision, which centres around curating exceptional experiences in retail, entertainment, and lifestyle within a single location. This partnership with AEG and UOB underlines our shared commitment to innovation, creativity, and excellence.

We firmly believe that this will mark a new era in the retail and entertainment industries. Tourism and relevant businesses will boost the economy and generate massive job opportunities while increasing the attractiveness of Thailand for local and foreign investors.

Adam Wilkes, President and CEO of AEG Asia Pacific, echoed the sentiment, affirming:

This is a transformative partnership that will usher in a new era of entertainment. UOB LIVE symbolises the future, offering guests unparalleled live experiences. Our partnership with UOB and The Mall Group signifies a significant step forward in delivering world-class events and unforgettable moments to audiences in Thailand and beyond. We want to thank The Mall Group and AEG’s Global Partnership team for their collaboration on this historic agreement which will have a significant impact on the live industry.

Further details about UOB LIVE’s offerings, including its grand opening date, will be announced in the coming months.

The new UOB LIVE venue will be opening soon in Bangkok’s EMSPHERE shopping mall.

Photo: Business Wire

Source: AEG

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

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