Sodexo Live! set to launch new matchday experience at Hampden Park

Sodexo Live! is set to officially launch The Terrace, a new matchday bar experience at Hampden Park, when Scotland’s national football team play Georgia on 20 June 2023 in a much-anticipated EURO 2024 qualifier. 

Named in honour of the national stadium’s iconic terraces and nestled in the heart of Hampden Park, The Terrace will provide supporters with live entertainment, an exclusive bar and great seats.

Supporters can expect live DJ sets, engaging Q&A sessions with former Scotland football players, mesmerising football freestyler performances, delicious bistro bar food options, and some of the best seats in the house to watch the national team in action.

Sodexo Live! has been a long-term partner of Hampden Park since 1999. In March 2021, the company secured a new ten-year contract as the venue partner, covering catering, retail, hospitality, conferences, events, marketing and sales.

Demonstrating commitment to elevating the fan experience, Sodexo Live! has invested £1.7 million in upgrading the hospitality facilities and reengineering the venue to introduce an innovative product mix. This transformation was also accompanied by the addition of new sales and marketing roles, further enhancing the offerings and services available to fans.

Sodexo Live! is also the exclusive sales agent for hospitality and premium seating, including concerts.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10, with Sodexo Live! one of the main event sponsors. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating, sustainability and technology taking centre stage.

Rebecca Kane Burton, CEO of Sodexo Live! UK & Ireland, said:

We are thrilled to be launching The Terrace at Hampden Park, giving supporters even more first-class matchday experiences. As a long-standing partner of the Scottish FA and Hampden Park, we are committed to giving fans unforgettable moments and enhancing the overall experience. With our investment in upgraded facilities and a carefully curated mix of entertainment and delicious food offerings, we are confident that The Terrace will become a must-visit destination for fans at Hampden Park.

Mike Paterson, Head of Marketing and Partnerships at the Scottish FA, added:

We are constantly seeking ways to improve the supporter experience at the national stadium and this new initiative from Sodexo Live! will help to make our showpiece occasions even more memorable for supporters.

It is an exciting time for Scottish Football, with the national stadium set to play host to some huge games in men’s and women’s football in the coming years and we are excited to see how The Terrace helps to enhance the already-enjoyable experience supporters enjoy at Hampden Park.

Hampden Park stages some of the biggest fixtures in the Scottish football calendar, as well as spectacular concerts featuring renowned artists such as Coldplay, Calvin Harris, Ed Sheeran, Liam Gallagher, and the Red Hot Chili Peppers.

About Sodexo Live! 

Sodexo Live! supports some of the UK and Ireland’s most iconic music, cultural and sporting events, plus conference centres, by delivering world class hospitality and food services. We help deliver globally recognised live events with a proven track record of creating exceptional moments that bring people together. We help our venue partners to reach their true potential. We create exceptional moments and lasting memories for guests every time they visit the venues we serve, supporting long term revenue growth and delivering sustainable benefit in the heart of communities.

Globally, Sodexo Live! contributes to the success of events such as Royal Ascot, the Tour de France, the Rugby World Cup and soon the Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, the Museo del Prado in Madrid, the Hard Rock Stadium in Miami, the Scottish National Gallery, and the Hollywood Bowl in Los Angeles.

Other venues in the UK include Bateaux London, Fulham FC, the ACC Liverpool, and Edinburgh’s magnificent Signet Library.

Sodexo Live! is part of Sodexo which provides catering, facilities management, employee benefits and personal home services to 100 million consumers daily in 56 countries. At Sodexo, we believe in the difference a day makes. That’s why we are proud to focus on people’s essential needs: we see them as key to improve the quality of life. We know that by focusing on the tangible, the real, the concrete improvements, day after day, for millions of people, we have a big impact not only on individuals but also on society and the planet. We believe it all starts with the everyday.

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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