Red Bull announced as presenting partner for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

Formula 1® is set to dominate the sports and entertainment capital of the world with the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX November 16-18, 2023. The race will be propelled by a new multi-year partnership with Red Bull. The official energy drink of the Grand Prix™ will introduce a new layer of trackside activations, including custom hospitality options and multiple consumer experiences, to help grow fandom in the sport.

Viva Las Vegas – so, where’s the party? First stop – the Red Bull Energy Station, a 20,000-square-foot, Las Vegas-themed trackside hospitality centre that promises premium viewing, entertainment and gourmet cuisine throughout the race weekend. Located in the South Koval Zone with prime views of turn three, partygoers and race fans in attendance will be immersed in a trackside paradise to get up close and personal to the action, the fun and the teams: Oracle Red Bull Racing and Scuderia AlphaTauri.

Across from the Red Bull Energy Station located in the East Harmon Zone will be the Oracle Red Bull Racing Fan Grandstand and the Red Bull Fan Zone. These dedicated hot spots lie adjacent to each other and promise incredible views from the grandstand and limited-edition merchandise as well as interactive elements such as racing simulators, virtual reality experiences and pit stop challenges in the fan zone.

Emily Prazer, Chief Commercial Officer for FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, said:

Red Bull has become synonymous with Formula 1, and it was a natural fit to partner with the brand to create exciting and energetic fan experiences at our inaugural event. In typical Las Vegas fashion, Red Bull’s signature Energy Station and Oracle Red Bull Racing Fan Grandstand will be taken to the next level with exclusive offerings, entertainment and activations that will only be available at the Las Vegas race.

Tickets for the fan experiences are on sale now and can be purchased at https://win.gs/RedBullLVGP. Each ticket allows three-day entry to Red Bull (Energy Station, Grandstand or Fan Zone) and promises unparalleled excitement to match the action on the track.

Formula 1®’s Senior Commercial Manager, Hayley Wood, is one of some 40+ industry experts that will be sharing insights at the 2023 ALSD International Conference & Exhibition being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating, sustainability and technology taking centre stage.

Red Bull Energy Station: ‍

Tickets provide admission to the race for three days and first-hand access to live musical performances, exclusive driver appearances, virtual reality experiences, gaming consoles and much more.

Oracle Red Bull Racing Fan Grandstand: ‍

Tickets provide admission to the race for three days with premium views of the racetrack, as well as access to the Red Bull Fan Zone and exclusive limited-edition merchandise bundles. Max Verstappen fans can also purchase special “Orange Army” tickets that will allow them to sit along side their fellow orange-clad fans and cheer on the Dutch reigning champion.

The Saturday night race spans just over 3.8 miles long and weaves through iconic Las Vegas destinations with 17 turns and three straights. The back straight along The Strip is over a mile long with top speeds estimated to be over 212 mph, making it one of the fastest tracks on the calendar.

Since entering Formula 1 in 2004, Oracle Red Bull Racing has achieved five Constructor’s Championship titles and six Driver’s titles. Most recently, the team claimed the 2022 Formula 1 Constructor’s Championship and celebrated 2021 and 2022 Driver’s World Championship titles with Max Verstappen. Verstappen earned a record-setting 15 race wins, with teammate Sergio Pérez earning two in the 2022 campaign.

Topping out

Executives from Liberty Media Corporation, Formula 1® and Las Vegas Grand Prix, Inc., as well as state and local elected officials participated attended a topping out ceremony at the Las Vegas Grand Prix Paddock Building last month. The ceremony marked a significant milestone in the construction of the only permanent structure of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX.

The event began with a signing of the track safety barrier and continued with remarks from Las Vegas Grand Prix, Inc. CEO Renee Wilm, Formula 1 President and CEO Stefano Domenicali, and Liberty Media President and CEO Greg Maffei that reinforced their ongoing commitment to making Las Vegas the official headquarters for F1® in the United States. Nevada Governor Joe Lombardo and Clark County Commission Chairman Jim Gibson highlighted the positive impact the race will have on the destination in 2023 and the next decade.

Renee Wilm, Las Vegas Grand Prix, Inc. CEO, said:

The topping out ceremony brings us one step closer to the most highly anticipated race of the year. Additionally, this milestone also reinforced Liberty Media’s long-term commitment to the goal of making Las Vegas a permanent stop on the F1 calendar.

Stefano Domenicali, Formula 1 President and CEO, said:

The ceremony for the Las Vegas Grand Prix Paddock Building presented a significant milestone as it signifies F1’s expansion in the United States. Las Vegas will become the official F1 headquarters in the U.S.

Greg Maffei, Liberty Media President and CEO, said:

This ceremony also serves as a moment to honour and thank all who were involved in creating a building of this magnitude. From local officials to the more than 400 construction workers who helped build the Las Vegas Grand Prix Paddock Building, this was a true community effort that deserves to be celebrated.

The ceremony marks a notable moment in the construction of the Las Vegas Grand Prix Paddock Building which will serve as a hub for the highly anticipated race, set to light up the Las Vegas Strip on November 16-18, 2023. The Las Vegas Grand Prix Paddock Building will serve as the home to pit lanes, luxury hospitality offerings such as the Paddock Club and numerous other premium experiences.

When complete, the iconic pit building will become a landmark in Las Vegas, located on Harmon Avenue and Koval Lane. Upon construction completion, the Las Vegas Grand Prix Paddock Building will be the length of three football fields and stand three storeys high with a rooftop overlooking The Strip, making it the largest paddock building on the race calendar.

About FORMULA 1HEINEKEN SILVER LAS VEGAS GRAND PRIX

Formula 1® and Liberty Media Corporation are working together to promote the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in partnership with the Las Vegas Convention and Visitors Authority.

The inaugural race weekend is set for November 16-18, 2023. Taking place at night against the iconic Las Vegas backdrop, the track will see drivers reach jaw-dropping speeds of over 210mph (340kph) as they race around some of the world’s most iconic landmarks, hotels and casinos on the legendary Las Vegas Strip.

Source & imagery, courtesy: FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX

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ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

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