Manchester City submits planning application for an entertainment destination at the Etihad Stadium

Manchester City Football Club has announced today that it has submitted a planning application to Manchester City Council for the development of a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Stadium.

This follows the conclusion of the Club’s consultation held between Tuesday 28th February and 26th March, where fans and the local community were invited to share their feedback on concepts and designs.

Having reviewed all of the feedback submitted via the consultation questionnaire, Manchester City has confirmed that fans were in favour of the concepts and proposals presented.

Proposals include several connected all-weather facilities, fully integrated into the stadium, centred around an expanded North Stand with one larger, single upper tier above the existing lower tier, increasing capacity to over 60,000. Above the upper tier, a sky bar with views overlooking the pitch has been introduced, together with a stadium roof walk experience.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating sales & service, sustainability and technology taking centre stage.

In line with the Club’s initial designs, a covered City Square fan zone, with capacity for 3,000 people and a wide variety of food and drink outlets, a new club shop, museum and a 400-bed hotel are also proposed.

View of the covered City Square fan zone

Modest workspace for use by start-up and medium-sized organisations looking to co-locate and collaborate with the Club, City Football Group and Etihad Campus partners also features in the planning submission.

Viewed from Joe Mercer Way, the hotel and food and drink outlets are situated on the left flank of the development with all other facilities contained within the right flank. LED screens which are approximately four stories in height will also feature at the end of each flank.

The Club’s proposals represent over £300m investment into East Manchester through a major construction project that would take up to three years to complete, offering 2,600 jobs prioritised for people from Greater Manchester.

Commenting on the submission of a planning application, Danny Wilson, Managing Director – Manchester City Operations, said:

Over several months we have been developing concepts and designs for a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Stadium and are delighted to have now submitted a planning application to Manchester City Council.

I’d like to take this opportunity to thank our fans and the local community for their participation in our recent consultation, not only for completing the questionnaire but sharing their detailed comments and feedback with us, all of which has been carefully reviewed and considered.

As with all Club developments, ensuring our local community benefit is a key priority and we believe these proposals will deliver long-term economic and social opportunities, building on the regeneration work delivered in East Manchester by City Football Group since 2008.

External view of the proposed development. Proposals include several connected all-weather facilities, fully integrated into the stadium, centred around an expanded North Stand with one larger, single upper tier above the existing lower tier, increasing capacity to over 60,000

About Manchester City Football Club:

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, eight League Championship titles, including six Premier League titles (2012, 2014, 2018, 2019, 2021, 2022), six FA Cups and eight League Cups. Manchester City FC is one of twelve clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.

Under manager Pep Guardiola, one of the most highly-decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 53,500 seat arena that City have called home since 2003. Today, the stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).


ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will also feature the inaugural ALSD International Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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